Latest Marketing & Advertising News
Google is moving Display Ads into Demand Gen
Google says eligible advertisers can voluntarily migrate existing Display Ads campaigns to Demand Gen starting in June 2026, with automatic migration for remaining eligible campaigns coming later. The change signals a major shift in Google’s ad product structure, consolidating display inventory into a broader, AI-driven campaign type.
Shelly Group appoints a new global CMO
Shelly Group named Georgi Bonev as Chief Marketing Officer effective 1 June 2026, as it aligns its global marketing organization with international scaling. The company says Bonev brings more than 15 years of experience from Samsung, Lenovo, and TP Vision/Philips TV, underscoring a brand-and-growth focus in its next phase.
Hightouch wins Snowflake’s 2026 partner award
Hightouch announced it was named the 2026 Marketers and Advertisers Snowflake Product Partner of the Year at Snowflake Summit 26. The recognition highlights the growing role of data and customer-platform integrations in marketing technology stacks.
AdForum spotlights the week’s top global campaigns
AdForum published its weekly Top5 worldwide list of the best ads and advertising campaigns, reflecting current creative trends across global markets. Weekly rankings like this are closely watched by agencies and brand teams for competitive creative benchmarking.
Google’s June 2026 ad-product update adds migration pressure for advertisers
Google’s update does more than rename inventory: it creates a near-term planning issue for advertisers still running Display Ads, who will need to move into Demand Gen. The staged migration suggests Google is pushing advertisers toward its newer campaign frameworks and away from legacy display buying.
Global marketing organizations continue to restructure around international expansion
Shelly Group’s CMO appointment is part of a broader trend of companies reorganizing marketing leadership to support cross-border growth and ecosystem strategy. The move emphasizes centralized brand control as firms scale into more markets.
Marketing technology vendors are being recognized for advertiser-facing data workflows
Hightouch’s Snowflake award points to the increasing importance of first-party data activation, measurement, and workflow automation in marketing operations. Industry awards like this often indicate which tools are gaining traction with large advertisers and enterprise teams.
Ad creative benchmarking remains active across global agencies and brands
AdForum’s weekly roundup indicates that campaign creativity remains a key battleground for marketers looking to stand out internationally. The publication’s “best ads” format also shows continued industry attention on campaign craft, messaging, and execution quality.
Platform consolidation is reshaping digital advertising buying
Google’s decision to absorb Display Ads into Demand Gen reflects a wider trend of platforms simplifying campaign types while pushing more automation. For advertisers, that can mean fewer legacy options and more dependence on platform-controlled optimization.
Consumer electronics and smart-home brands are sharpening marketing leadership
Shelly Group’s new CMO hire reflects how hardware and IoT companies are investing in senior marketing talent to build global brand equity. The appointment suggests stronger coordination between product growth, brand positioning, and international market expansion.