Latest Marketing & Advertising News
Walmart teams with Yahoo and Magnite on ad-tech overhaul
Walmart is reported to be partnering with Yahoo and Magnite on a major overhaul of its advertising technology stack, signaling a continued push into retail media and monetization. The move underscores how retailers are building more sophisticated ad businesses around shopper data and off-site activation.
Meta renews funding pledge for its Oversight Board
Meta has reaffirmed its funding commitment to the Oversight Board, a governance body that reviews some of the company’s most consequential content decisions. The development is notable for marketers because it reflects ongoing platform governance and policy stability concerns across Meta’s ad ecosystem.
Google expands Preferred Sources into AI Overviews and AI Mode
Google is broadening Preferred Sources into AI Overviews and AI Mode, giving users more control over which content surfaces in AI-driven search experiences. For publishers and brands, this creates a new visibility pathway as AI search changes how audiences discover information.
AI ad production is moving further in-house at global companies
More global companies are bringing AI-assisted ad production in-house, according to recent industry reporting. Agencies still retain value in strategy, creative direction, and specialist expertise, but the shift suggests brands are trying to cut costs and speed up content creation.
UK out-of-home ad spend stays above pre-pandemic levels
AA/Warc’s Expenditure Report indicates that UK out-of-home advertising spend has remained above pre-pandemic levels for a second consecutive year. That points to sustained demand for physical media formats even as budgets continue to shift toward digital channels.
Global ad spend forecast to rise 5% in 2026
Global ad spend is forecast to grow by 5% in 2026, with retail media, social, video, and connected TV expected to see the strongest momentum. The forecast suggests advertisers continue to prioritize channels that combine reach with measurable performance.
Algorithms expected to drive 75% of global ad spend by 2028
Industry projections suggest algorithms will influence roughly 75% of global ad spend by 2028. If accurate, that would reflect a major structural shift toward automated media buying, optimization, and machine-led decision-making.
Microsoft becomes the biggest holdco pitch win among recent account moves
Campaign reports that Microsoft’s global media remit, with estimated billings near $1 billion, has been the largest account move among holding company pitch wins so far this year. The result highlights how large global advertisers are still re-evaluating agency relationships at scale.
Advertising digest highlights wider shifts in ad tech and media power
Recent industry coverage groups together several major themes: platform governance changes, retail media expansion, and ad-tech restructuring across the market. These developments show that the balance of power in advertising continues to move toward platforms, retail data, and AI-enabled systems.
Media buying continues to consolidate around digital performance channels
The latest market outlook emphasizes continued strength in digital channels such as retail media, social, video, and CTV. This reflects advertisers’ preference for channels that can be tied more directly to outcomes, measurement, and automation.