Latest Marketing & Advertising News
Google Updates AI Mode and AI Overviews with Inline Links
Google's latest AI search update adds more inline links and subscription-labeled sources, altering content visibility and click patterns. This directly impacts how marketers optimize for AI-driven search results.
TikTok Launches 'Watch It. Love It. Want It.' Global Commerce Campaign
TikTok's new international ad campaign positions it as a full discovery-to-purchase platform, backed by Ipsos data showing 93% of users research products there. It hosts over 100,000 EU merchants, with 31% of UK online shoppers buying via the app.
Meta Expands AI Ad Automation to All Advertisers
Meta's AI business assistant, now available to everyone, automates targeting, bidding, and placement, making creative quality the key performance driver. This shift emphasizes automation in campaign strategies.
LinkedIn Surpasses YouTube as Top B2B Video Platform
LinkedIn has become the leading platform for B2B video content, signaling a major trend in professional marketing channels. Marketers are advised to prioritize video strategies on this network.
Amazon, Google, Meta Dominate Programmatic Ad Market
Guideline data shows top four DSPs (Google DV360 41%, Trade Desk 31%, Amazon 19%, Yahoo 4%) control 85% of global programmatic spend in Q1 2026. Amazon nearly doubled its share in 15 months.
OpenAI Launches Self-Serve Ads Manager in ChatGPT
OpenAI targets $2.5B ad revenue in 2026 via a new Ads Manager inside ChatGPT, with over 1,000 brands live and 2x conversion rates vs. traditional search per Criteo. Aims for $100B by 2030.
Klaviyo Integrates with Anthropic for Agentic Marketing in Claude
Klaviyo expands integration with Anthropic, enabling agentic marketing workflows in Claude for advanced automation. This brings AI agents to operational marketing tasks.
Microsoft Advertising Adds Auction Insights for Performance Max
Microsoft introduces auction insights for PMAX campaigns, providing overlap rate and outranking share metrics to benchmark against competitors. Enhances transparency in performance analysis.
AB InBev Wins Cannes Lions Creative Marketer of the Year Third Time
AB InBev becomes the first company to win Cannes Lions Creative Marketer of the Year three times (2022, 2023, 2026). It ranks tops in Effie Index and Kantar BrandZ beer brands.
Generative AI in Marketing Market to Hit $18.29B by 2030
The Business Research Company projects 29.1% CAGR for gen AI in marketing, driven by multimodal AI, personalization, and predictive analytics. Key players include OpenAI, Adobe, and Amazon.
Microsoft Launches Agent 365 to General Availability
Marking a shift from AI experimentation to operations, Microsoft releases Agent 365 broadly for marketing and management workflows. This enables scalable AI agent deployment.