Latest Marketing & Advertising News
EMARKETER Announces 2026 Ad Buyer Strategies Summit in New York City
EMARKETER announced its 2026 Ad Buyer Strategies Summit on May 14 at City Winery, NYC, featuring spring ad forecasts, commerce media, streaming/CTV strategies, and AI search transformation for media buyers and execs. Early access to market trends for attendees.
Google Updates AI Mode and AI Overviews with Inline Links
Google's latest AI search update adds more inline links and subscription-labeled sources, altering content visibility and clicks in search results. This shift impacts how marketers optimize for AI-driven discovery.
TikTok Launches 'Watch It. Love It. Want It.' Global Commerce Campaign
TikTok's new international campaign positions it as a full discovery-to-purchase platform, backed by Ipsos data showing 93% of users research products there. It hosts 100K+ EU merchants, with 31% UK shoppers buying in-app.
Meta Expands AI Ad Automation to All Advertisers
Meta's AI business assistant now available to everyone, automating targeting, bidding, and placement; creative quality is key. End-to-end AI campaigns hit $60B run rate in 2025.
LinkedIn Surpasses YouTube as Top B2B Video Platform
LinkedIn emerges as the leading platform for B2B video content, driving engagement in professional marketing. This trend highlights its shift toward video for business audiences.
Brand Trust Emerges as Measurable Performance Signal
Trust and brand authority are now key measurable growth signals across channels, influencing marketing strategies amid consumer skepticism.
Amazon Ads unBoxed 2026 Spotlights AI-Driven Marketing Trends
Amazon's Shenzhen event focused on AI advancements in audience targeting, creative production, campaign management, and measurement. eclicktech highlighted four key trends shaping global AI marketing.
Microsoft Advertising Rolls Out Auction Insights for Performance Max
Microsoft introduces auction insights for PMAX campaigns, offering overlap rate and outranking share metrics to benchmark against competitors. Enhances transparency for better performance visibility.
Heineken Concludes Global Agency Review for Streamlined Ecosystem
Heineken appoints dentsu for media, Publicis for production, and consolidates creative across Publicis, WPP, Stagwell to boost scale, efficiency under EverGreen 2030 strategy. Phased rollout begins immediately.
AB InBev Wins Cannes Lions Creative Marketer of the Year for Third Time
AB InBev makes history as first three-time winner, backed by top Effie rankings, Kantar BrandZ dominance (8/10 top beer brands), and record 2026 revenues with Corona leading.