Latest Marketing & Advertising News
HEINEKEN Appoints New Global Marketing Agencies for Brand Growth
HEINEKEN announces new roster of Creative, Production, and Media agencies post-review, reappointing dentsu for Global Media and Publicis for secondary Production. Global Creative consolidated with Publicis, WPP, and Stagwell; Heineken brand creative remains with Publicis. Transition begins immediately with phased implementation .
AI Splits US Video Ad Market into Tactical and Complex Strategies
US digital video ad spend to exceed $80bn in 2026, growing 11% YoY, with AI adoption diverging: smaller advertisers use it for agility in creative and media, larger ones for managing complexity and inventory. Two-thirds of buyers are on AI curve, testing agentic AI in campaigns .
OpenAI Expands ChatGPT Ad Pilot to UK, Brazil, Japan
OpenAI rolls out ad pilot to new markets from initial US, Canada, NZ, Australia, driven by business interest in conversational ads. Launched self-service ads manager beta and partnerships with Criteo, StackAdapt; in talks with The Trade Desk .
Trade Desk Sees Ad Opportunities in AI Chatbots Post-Q1 Slowdown
Trade Desk reports Q1 revenue up 12% to $689M but growth decelerates; eyes ads in AI chatbots and CMOs treating walled gardens as leftovers. International growth faster than US (82% revenue); executive exodus includes strategy chief to OpenAI .
Smartly Acquires INCRMNTAL in Latest Performance Marketing Moves
Smartly acquires INCRMNTAL as part of mergers and expansions; Teads expands partnership with Lumen. Highlights ongoing industry consolidation in performance marketing .