Latest Marketing & Advertising News
Canada Digital Ad Spend Rebounds in 2026 with CTV and Retail Media Gains
Ad spending in Canada is rebounding, driven by connected TV (CTV), retail media, and social media capturing larger shares. Digital growth accelerates to 80.1% of total media ad spend amid trade tensions and budget scrutiny. Marketers face tougher decisions on channel mix and performance.
Criteo and dentsu Launch World's First Fully AI-Orchestrated MCP Campaign
Criteo and dentsu unveiled an end-to-end campaign on May 4, 2026, managed entirely by an AI agent linked to Criteo's commerce intelligence platform. This Paris-based initiative marks a milestone in automated marketing orchestration. It promises enhanced efficiency for global advertisers.
NIQ Research: Retail Media Hits $184B Globally in 2025 with 270+ Networks
New NIQ research outlines evolving commerce rules where retail media scales worldwide, reaching $184 billion in spend last year across over 270 networks. Super-apps signal future trends in advertising integration. AI is beginning to reshape retail marketing strategies.
Distributors Await 2026 World Cup Promotional Products Boom
Interest in promotional products for the 2026 World Cup remains slow among buyers, but a surge is anticipated soon. Distributors report gradual buildup in orders for event-related merchandise. This could drive significant marketing spend in sports promo.
Lionsgate Promotes Amanda Kozlowski to President of Worldwide Marketing
Longtime executive Amanda Kozlowski advances to president of worldwide marketing for Lionsgate's motion picture group. Her strategic role strengthens global film promotion efforts. The promotion underscores studio focus on marketing leadership.
Digital Ad Share in Canada Projected to Reach 80.1% by 2026
eMarketer forecasts digital advertising dominating 80.1% of Canada's total media ad spend in 2026. Growth fueled by CTV, retail, and social channels despite economic pressures. Trade tensions prompt refined ad strategies.
AI Agents Transform Campaign Management in Criteo-dentsu Partnership
The Criteo-dentsu collaboration introduces fully orchestrated multi-channel campaigns via AI, connected to commerce data. Announced May 4 in Paris, it targets performance optimization. This sets a new standard for ad tech innovation.
Global Retail Media Networks Expand Beyond 270 Amid Rapid Growth
NIQ highlights retail media's explosive scaling with over 270 networks worldwide after $184B spend in 2025. Emerging super-apps accelerate this trend. Marketers must adapt to new commerce advertising paradigms.
2026 World Cup Promo Products See Delayed but Imminent Demand Spike
Promo distributors note sluggish early interest in World Cup merchandise, expecting quick ramp-up. Local buyers are poised for increased activity. Event marketing opportunities loom large for brands.
Kozlowski's Lionsgate Promotion Bolsters Global Marketing Strategy
Amanda Kozlowski's elevation to Lionsgate's worldwide marketing president leverages her extensive experience. The move enhances studio's promotional capabilities across markets. It signals investment in top-tier marketing talent.