Latest Marketing & Advertising News
DigiMarCon Silicon Valley 2026 Conference Announced for June
DigiMarCon Silicon Valley 2026 will return June 16-17, 2026 at the Grand Hyatt San Francisco Hotel, uniting marketers, brands, agencies, and thought leaders worldwide. The event will feature high-impact keynotes, hands-on master classes, and expert-led panels covering AI and ChatGPT, marketing automation, content creation, social media, SEO, growth hacking, AdTech, MarTech, and SaaS innovation, with both in-person and online attendance options available.
TikTok Invests $1.2 Billion in Finland Data Center for EU User Storage
TikTok will invest approximately $1.2 billion in a new data center in Finland to store European Union user information separately from China due to global privacy concerns. This move addresses ongoing scrutiny regarding data privacy and regulatory compliance in Europe.
TikTok Launches Wix Integration for SMB Brands
TikTok has added Wix integration for small and medium-sized businesses, allowing brands to connect their Wix websites directly to TikTok for Business. This enables brands to create, manage, and optimize ad campaigns in one unified space while receiving ad signals and performance data.
Retail Media Networks Face Existential Challenges Amid AI Growth
Retail media networks are confronting challenges from agentic commerce and AI-driven search, according to a Bain and Emarketer study. RMN leaders' top concerns include Gen AI search and zero-click searches disrupting discovery and disintermediating the path to purchase.
Australian OOH!media Shuts Down Retail Media Arm Reo
OOH!media, an Australian out-of-home media company, is shutting down Reo, its retail media business launched in 2022, by June 30. The closure marks a strategic pivot back to the company's core out-of-home business amid challenges in the retail media segment.
Retail Media Network Forum Returns to Chicago in May 2026
The Retail Media Network Forum, a partnership between CSP, Informa Connect, and NexChapter, will return in May 4-6, 2026 in Chicago with a focus on moving retail media from experimentation to execution. The event will feature participation from Google, IAB, and retailers to discuss AI, measurement standards, and real-world retail media strategies.
Consumers Demand Video Content While Brands Continue Email Focus
A full 80% of consumers want more video from brands, yet only 13% say they actually receive it regularly. This gap highlights a significant disconnect between consumer preferences and current brand content strategies.
Levi's Celebrates Super Bowl Marketing Success
Levi's CEO praised the brand's ability to authentically engage across culture, sports, fashion, and music through its Super Bowl marketing efforts. The brand's multifaceted cultural positioning demonstrates successful integrated marketing strategy.
TikTok's North American Brands Head Khartoon Weiss Departs
Khartoon Weiss, TikTok's North American and global brands and agency business head, announced she is leaving the company to pursue a new opportunity. The departure marks a notable executive transition at the social media platform.
ChatGPT-Driven Website Traffic Shows Growth in January 2026
Website visits from ChatGPT increased in January 2026 compared to the same period the previous year, though at least one plateau was identified during the year. This trend reflects changing patterns in how AI-powered search is directing user traffic online.