Latest Marketing & Advertising News
TikTok’s Khartoon Weiss Exits as Head of Global Business
TikTok’s VP and GM of global business solutions, Khartoon Weiss, is leaving the company on April 9, per an internal memo. The ad business leads for the U.S. and Canada, Joshua Bloom and Nik Djukic, remain in place while a replacement is sought.
YouTube Show Sponsorships Lack Traditional TV Make-Goods
YouTube channels like Donut Media, with 45% TV viewership, are pushing TV-style episodic series sponsorships but rarely offer TV-style make-goods to sponsors. This reflects the evolving practice as TV-style shows grow on YouTube.
Meta Launches Facebook Creator Fast Track to Attract Influencers
Meta’s new Facebook Creator Fast Track offers guaranteed payouts based on creators’ followers from Instagram, TikTok, or YouTube to draw them to Facebook. Influencer marketing leaders see potential despite Meta’s legal issues.
Media Mix Modeling Leads Incrementality Measurement for Retail Brands
61% of U.S. retail business decision-makers use media mix modeling to measure incrementality, topping other methods per December 2025 Feedvisor data. This approach dominates the measurement stack for retail advertisers.
Netflix Expands Advertiser Deals Beyond Traditional Upfronts
Netflix is signing single- and multi-year deals with advertisers that go beyond standard upfront commitments. This briefing highlights the shift in TV advertising structures.
Deloitte Forecasts Women’s Sports Revenues to Hit $3 Billion in 2026
Global revenues for women’s elite sports are projected to reach at least $3 billion in 2026, up 340% since 2022, driven by commercial ($1.4B), matchday ($911M), and broadcast sources. North America leads at 54%, with soccer and basketball topping revenue.
Commercial Revenue Dominates Women’s Sports at 45% Share
Commercial revenue in women’s sports is expected to total $1.4 billion in 2026, comprising 45% of total revenues and rising from $1.1 billion in 2025. This underscores growing sponsorship and advertising investments.
Matchday Revenue in Women’s Sports Surges to $911 Million
Matchday revenue for women’s elite sports is forecasted to grow from $748 million in 2025 to $911 million in 2026, accounting for 30% of total revenue. Fan investments are fueling this expansion.
Griffin Johnson Transitions from Creator to VC Investor
Creator Griffin Johnson is embarking on a journey from content creation to venture capital, highlighting new paths in the creator economy. This move intersects marketing, influencers, and investment trends.
OpenAI Acquires TBPN in Video AI and Advertising Push
OpenAI’s acquisition of TBPN is part of broader developments in video AI tools, alongside Netflix’s initiatives, impacting advertising technologies. This ties into evolving TV and digital ad landscapes.