Latest Marketing & Advertising News
Global Online Video and TV Revenues to Exceed $1 Trillion by 2030
Global traditional TV and online video revenues are projected to reach $1.03 trillion by 2030, growing from $775 billion in 2025. Online video advertising will be the primary growth engine, rising from $309 billion to $540 billion, with social video platforms like Meta, TikTok, and YouTube generating approximately $400 billion in streaming advertising revenues by 2030
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Social Video Advertising Overtakes Traditional Media as Dominant Force
Social video advertising has become the leading force in media and entertainment, reshaping how content is consumed and monetized. This reflects a fundamental shift toward mobile-first, short-form, and highly personalized video experiences where discovery algorithms and creator ecosystems drive engagement and monetization at scale
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Eva Skidmore Appointed as Chief Marketing Officer of Sapiens
Sapiens International Corporation named Eva Skidmore as Chief Marketing Officer effective April 1, 2026. She will lead global marketing and advance the company's go-to-market strategy by placing AI at the core of marketing operations to unify Marketing, Sales, Product, and Partnerships into an intelligence-driven growth engine
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Linear TV Advertising in Structural Decline as Digital Dominates
Linear TV advertising is expected to decline from $123 billion in 2025 to $113 billion by 2030, with its share falling from 16% to 11%. Pay TV revenues will also decrease from $169 billion to $159 billion, reflecting ongoing cord-cutting and audience migration toward digital platforms
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Dyson Awards Global Media Mandate to Omnicom Media Group
Dyson has appointed Omnicom Media Group to oversee its worldwide media planning and buying operations. This appointment reflects continued consolidation within major advertising holding companies.
Adobe and NVIDIA Partner to Transform Creative Workflows Through AI
Adobe and NVIDIA have announced a strategic partnership to transform creative and marketing workflows using artificial intelligence. The collaboration combines Adobe's creative tools with NVIDIA's technology capabilities to redefine how professionals approach content creation and marketing.
IKEA Launches Global Media Landscape Assessment
IKEA has begun a comprehensive global media landscape assessment with an agency information request as part of its strategic media planning review. The move indicates the retailer is evaluating its media partnerships and capabilities on a worldwide basis.
Omnicom Delivers Strong Revenue Growth Following IPG Acquisition
Omnicom's first earnings report following its IPG acquisition showed strong revenue growth despite heavy acquisition costs. The results demonstrate successful integration of the major advertising agency acquisition.
Chinese Wok Partners with Havas for Integrated Marketing Expansion
Chinese Wok has appointed Havas Creative India and Arena Media as its integrated marketing partners to support national expansion targeting 500 outlets. The collaboration combines creative expertise with media planning capabilities for the brand's growth initiative.
YouTube Appoints Abhinav Rastogi as Global Marketing Director for Shopping
Abhinav Rastogi has been elevated to Global Marketing Director for YouTube Shopping. He will lead marketing for the platform's three-sided marketplace connecting creators, merchants, and consumers.
Social Media Advertising Becomes Primary Marketing Channel for Online Casinos
Social media advertising overtook traditional media for the first time last year, a trend expected to continue favoring social platforms. Individual influencers and social media marketers are now the primary marketing drivers in the casino gaming industry, replacing reliance on legacy and traditional media channels
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AI Tools Enable Structured and Safe Marketing of Prank Campaigns
ChatGPT and Google Gemini are increasingly being used for entertainment purposes, with users leveraging AI tools to generate structured prank ideas designed to be harmless and controlled. This demonstrates AI's growing role beyond workplace productivity into creative marketing and consumer engagement applications
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