Latest Marketing & Advertising News
Demand Gen Report Reveals 96% of B2B Marketers Use AI in 2026
The 2026 B2B Trends Research Report from Demand Gen Report, based on over 300 marketers, shows 96% using AI, with 47% ranking it as the top trend. Efficiency is the main benefit for 45% of respondents. The report highlights AI's role amid data visibility challenges.
AI Tops Excitement for B2B Marketers in 2026 Trends Report
Nearly half of B2B marketers (47%) are most excited about AI as the dominant force in marketing. The report, presented before B2BMX 2026, details AI's impact on revenue and strategy. It addresses evolving landscapes with personalization and efficiency tools.
Data Visibility Remains Top Barrier for 18% of B2B Marketers
Incomplete data is the biggest barrier to confident decisions for 18% of B2B marketers, per the 2026 Trends Report. Despite AI promises, foundational data issues persist in crowded digital spaces. Resource constraints exacerbate challenges for teams.
23% of Marketers Use AI for Personalized B2B Campaigns
Personalization is key, with 23% leveraging AI for targeted messaging and campaigns that meet buyers individually. The Demand Gen Report notes ambitions for relevant experiences clash with tight budgets. AI tools help teams do more with less.
Creator Trends from 2025 Reshape 2026 Marketing Strategies
Last year's creator expansions into multi-platform sales are influencing 2026, with creators like Ms. Rachel debuting on Netflix. Platforms use creators to extend IP and drive audiences. This signals creators' shift beyond social media awareness.
Brands Partner with NIL Creators for March Madness Campaigns
In March 2025, Nissan and State Farm collaborated with Name, Image, and Likeness creators for social-first March Madness content. This trend previews ongoing athlete storytelling in advertising. It highlights creators' growing role in brand activations.
Creators Cement Presence at 2026 Upfronts and Cannes Lions
Creators appeared at 2025 Upfronts and Cannes rebranded Social & Influencer Lions to Social & Creator Lions. A+E launched Storyground for brand collaborations. Creators now mature like businesses seeking long-term partnerships.
TikTok Shop Poised for $23.41B US Sales in 2026
TikTok Shop saw 50% YoY user purchase growth during 2025 Black Friday, forecasting $23.41 billion in 2026 US ecommerce sales, up 48%. It will outperform retailers like Target and Costco. Social commerce accelerates with creator-driven sales.
Google Marketing Live 2026 Scheduled for May 20
Google confirmed Google Marketing Live 2026 on May 20, unveiling updates in advertising, AI, measurement, and automation. The event coincides with Google I/O and announces Google Ads Impact Awards winners. It sets directions for advertisers' strategies.
Google Marketing Live to Spotlight AI-Driven Ad Innovations
Expect major Google Ads changes at GML 2026, including AI features, new campaign types, and performance measurement tools. The event influences platform directions and advertiser optimizations. It aligns with broader Google ecosystem announcements.
Influencer Marketing Trends Emerge for Q1-Q2 2026
A YouTube short highlights key influencer marketing trends for early 2026 in digital strategies. It covers essential shifts for YouTube and broader influencer tactics. Trends focus on evolving digital marketing landscapes.