Latest Marketing & Advertising News
The Advertising Club introduces refreshed brand identity
The Advertising Club has launched an updated design system intended to be flexible and adaptable across awards, partnerships, digital platforms, and other touchpoints. This rebranding aims to modernize the club's visual presence.
AI is rewriting publisher economics and legacy monetisation won’t survive it, say experts
Experts warn that AI platforms are reshaping discovery and stripping referral flows, forcing publishers to shift from pageviews to licensing frameworks, data control, and monetizable access models for machine-driven consumption. Publishers must adapt quickly to survive.
Estee Lauder appoints WPP Media as global media AOR
Estee Lauder has selected WPP Media as its global media agency of record. This appointment strengthens WPP's position in the beauty sector.
JioStar appoints Amit Malhotra as Head of International Business
Singapore-based executive Amit Malhotra joins JioStar to oversee overseas expansion, partnerships, and market launches, reporting to company leadership. This move supports global growth ambitions.
AB InBev India launches Corona Cero as part of non-alcohol portfolio expansion
AB InBev India rolls out Corona Cero, a zero-alcohol beer variant, nationwide at Rs 120, tapping into the fast-growing non-alcohol market. This expands the brand's portfolio in India.
India only gainer among WPP’s top markets in 2025; Q4 jumps 8.6%
While USA declined 4.2%, UK fell 7.6%, Germany slipped 5.8%, and China dropped 14.3% in 2025, India achieved 3.8% growth, with Q4 up 8.6%. India stands out as WPP's top performer.
WPP forms four core units; targets ÂŁ500m annual cost savings by 2028
WPP is reorganizing into four core units to stabilize in 2026, return to organic growth in 2027, and accelerate from 2028, aiming for ÂŁ500m annual cost savings. This restructuring addresses market challenges.
ASA publishes findings from sweep of green claims in online ads
The UK's ASA reviewed 362,000 online ads from travel agents using AI monitoring, checking compliance with CAP Code on environmental claims. Findings highlight issues in green advertising practices.
AI in Advertising Market projected to reach $36.34 billion by 2030
The AI advertising market grows from $14.12B in 2026 to $36.34B by 2030 at 26.7% CAGR, driven by privacy-compliant methods, creative optimization, and real-time analytics. Key trends include programmatic platforms and personalized campaigns.
Google opens 'Text Guidelines' to more advertisers
Google expands control and transparency over text guidelines in AI-powered campaigns, enhancing optimization and advertiser demands for ROI. This follows 2025 shifts to automated management.
Advertising Association publishes best practice guide for generative AI in advertising
The UK Advertising Association released a voluntary guide for responsible generative AI use in ads, developed with government and industry input, building on 2023 ethical principles.
ASA research reveals challenges in recognising influencer advertising
New ASA research shows consumers struggle to identify influencer ads on social media, with strong demand for clearer disclosures. Findings urge better transparency practices.