Latest Marketing & Advertising News
Tata Chemicals’ Rallis India Hands Social Media Mandate to HGS Interactive
Agency to manage content and campaigns to strengthen farmer and stakeholder engagement across platforms. Announcement made on Feb 24, 2026.
FTA Global Secures Digital Marketing Mandate for Apex Group
FTA Global will handle SEO, paid marketing, and website maintenance under a one-year mandate to improve search visibility and digital performance. Reported on Feb 24, 2026.
PHD Consolidates Menarini Asia-Pacific’s Media Mandate Across Region
Omnicom Media agency to handle planning and buying in seven additional markets including India, with work starting January 1, 2026. Announced Feb 24, 2026.
MRSI to Honour BV Pradeep with Lifetime Achievement Award
Award to be presented at the 7th Golden Key Awards on March 6, 2026, in Mumbai to the former Unilever leader. News from Feb 24, 2026.
Euler Motors Elevates Pallavi Arora to AVP - Marketing
She will focus on brand positioning, digital transformation, and customer engagement as the company scales in commercial EV market. Update from Feb 24, 2026.
Signpost Wins Kolkata Streetscape OOH Rights with Rs 450 Cr Projection
Signpost India secured 10+2-year exclusive outdoor ad contract under PPP model, projecting Rs 450 crore revenue over period. Reported Feb 24, 2026.
WPP and Adobe Deepen AI Alliance for Marketing Operations
Expanded partnership integrates agentic AI workflows, Adobe Firefly, and WPP Open for content creation, media optimization, and end-to-end processes. Announced Feb 24, 2026.
Legendary February 2026 Defines Modern Advertising with Major Events
Super Bowl LX, Winter Olympics, and NBA All-Star under NBCUniversal reached two-thirds of US public; trends include star power, weight loss ads, and AI transparency debates.
Only 6% of Marketers Have Fully Implemented AI, Per Supermetrics Report
2026 Marketing Data Report highlights need for unified data and measurable outcomes amid low AI adoption. Published recently.
Braze 2026 Review: AI Adoption in Customer Engagement to Double
Consumer AI agent use for brands expected to rise from 19% to 46% by year-end, led by Gen Z maintaining human touch perception.
TV Ads Top for Purchases Despite Annoyance, DISQO Reports
49% of consumers say TV ads drive purchases most effectively, though 36% find them disruptive, per January 2026 survey of 3,000 US consumers.
Google Demand Gen Drop Shares Best Practices for High Performance
Adopters of 3+ best practices in audiences, bidding, creative, and data see 40%+ more conversions; includes tCPA bidding and excellent ad strength.