Latest Marketing & Advertising News
India's Budget 2026-27 Shapes Ads and Marketing Playbook
Industry leaders highlight Budget's focus on digital infrastructure, AI skilling, MSME capital, and AVGC push, strengthening marketing foundations. Key takeaways include Rs 250 crore for AVGC talent and labs in 15,000 schools. This boosts confidence in M&E for bigger dreams in talent and production.
Super 7 Ads of the Week Highlight Community and Culture
BestMediaInfo curates top ads leveraging community, culture, and craft that impacted brands last week across platforms. These campaigns showcase effective storytelling in advertising.
Published today, Feb 2, 2026.
Hashtag Orange Appoints Jayesh Punjabi as Technology Head
Jayesh Punjabi, with 11+ years in digital transformation, MarTech, AI at Genpact, EY, WPP, joins as Technology Head. His expertise spans global brand initiatives.
Announcement made Feb 2, 2026.
Maybelline New York Names Kiara Advani Brand Ambassador for India
Kiara Advani will feature in Maybelline’s India campaigns, aligning with the brand's self-expression focus. This boosts the beauty brand's regional presence.
News from Feb 2, 2026.
Pepsi’s Polar Bear Ad Sparks Creative Familiarity Debate
Pepsi's polar bear ad features a quiet identity crisis, familiar to creatives in its thinking process. It stands out for unexpected on-screen execution.
Discussed in today's headlines.
Mandai Wildlife Group Appoints PHD as Global Media Agency
Omnicom's PHD wins integrated media strategy, planning, buying for Mandai across Singapore, Australia, India, and more, starting January 2026. Aims to amplify wildlife conservation awareness.
Follows a July 2025 pitch managed by R3.
Starcom Australia Names Adam Steward National Head of Digital
Adam Steward replaces Mark Duffy, overseeing digital, data strategy, and product development at Publicis-owned Starcom. Brings 15 years from Hatched, Havas, APD.
Part of Feb 2-6, 2026 moves.
T20 World Cup: JioStar Faces Rs 200-250 Crore Ad Risk
Pakistan's boycott of Feb 15 India match creates uncertainty for JioStar's ad commitments, pricing, and sponsors. Impacts host broadcaster's revenue guarantees.
Reported today.
2026 Trends: Rise of Creative Participation Questioned
House of Communication doubts widespread consumer co-creation in ads, predicting it stays niche for superfans. Emphasizes passive engagement via standout creativity over forced interaction.
Brands should focus on storytelling resonance.
SEO Shifts to Topics and Brand Citations in 2026
Jubez Digital predicts SEO moves from keywords to topics and backlinks to brand mentions for AI search visibility. Zero-click searches prioritize trust signals.
Quick wins include topic clusters and structured data.
2026 Predictions: AI Reshapes Advertising and Trust
True Interactive forecasts brand trust as measurable asset, dynamic ads, SEO decline, and TikTok's media mix centrality amid AI and platform shifts. FIFA hydration breaks create new ad inventory.
Search evolves to audience modeling.
Five Sponsorship Trends for 2026 with Olympics and World Cup
SportsPro outlines trends for mega-events like Milano-Cortina Olympics and FIFA World Cup driving sponsorship deals. Brands chase results in high-stakes activations.
Global shifts in campaigns expected.