Latest Marketing & Advertising News
OpenAI Rolls Out Ads in ChatGPT Conversations
OpenAI has begun displaying ads inside ChatGPT, creating a new premium ad surface for brands with unique pricing and early measurement challenges. This debut risks shifting budgets from native, banner, and video inventory as users turn to ChatGPT for research.
Marketers must adapt strategies for conversational AI placements.
Google Gemini Gains Share in AI Discovery Traffic
New data reveals Google's Gemini surging in AI search and discovery usage, fragmenting visibility across platforms. This shift impacts brand strategies as AI answers replace traditional search results.
Advertisers should prepare for evolving demand generation in AI ecosystems.
Social Platforms Update Discovery Features
Instagram, TikTok, and Facebook introduced January changes like hashtag limits, AI summaries, and local discovery emphasis. These updates diminish volume-driven strategies, prioritizing relevance and intent.
Brands must refine content for contextual targeting.
PayPal Expands into Commerce Media Network
PayPal leverages transaction data from 30% of global purchases for targeted advertising and measurement. This move signals a trend toward transaction-based models over impressions.
Advertisers gain high-quality commerce targeting opportunities.
P&G Cuts Ad Spend by 17% Quarter-on-Quarter
Procter & Gamble reduced advertising and promotion expenses, now at 11.5% of revenue, amid rising quarterly sales to Rs 1,262 crores. This reflects strategic spend optimization in India.
The cut follows previous quarter trends.
Nestlé India Boosts Ad Spend by 42% Annually
Nestlé increased media spending in Q3, supporting improved consumption and steady profitability. The rise aligns with positive product trends across groups.
It contrasts with competitors' cuts.
Swiggy's Q3 Ad Expenses Surge 47.5% YoY
Swiggy's advertising and promotion costs hit Rs 1,108 crore, up amid intense competition and widening losses. This escalation fuels growth efforts in food delivery.
Expenses rose sharply from Rs 751 crore prior year.
Crocs Launches 'Wonderfully Unordinary' Global Platform
Crocs unveiled its new brand narrative emphasizing self-expression and individuality, evolving from 'Come As You Are'. The platform promotes creative authenticity.
It targets global self-expression trends.
UK Ad Spend Grows 11.4% in Q3 2025, Hits £12.5bn
UK advertising expenditure rose 11.4% to £12.5bn in Q3 2025, with full-year growth at 10.1%, nearing £50bn. Despite economic challenges, resilience persists.
2026 forecasts 7.5% growth.
HFSS Advertising Ban Enforced Across UK
Restrictions on High in Fat, Salt or Sugar product ads took effect January 5, 2026, across all UK nations. This impacts TV and online marketing strategies.
Brands must adapt to combat unhealthy diets.
Sky Media Unveils AI Creative Toolkit for SMEs
Sky Media launched an AI-powered toolkit using Waymark to generate TV-ready ads easily for smaller businesses. It simplifies TV advertising like online platforms.
This lowers entry barriers for SMEs.
AI Platforms Invest in Major Brand Advertising
OpenAI and Meta ramp up Super Bowl-level ads to counter distrust in AI content amid perception gaps on AI ads. Executives overestimate youth positivity toward AI ads.
Transparency frameworks emerge.