Latest Marketing & Advertising News
Eternal鈥檚 Ad Spend Surges 79.85% to Rs 937 Crore in Q4
Eternal reported a 79.85% year-on-year increase in ad spend to Rs 937 crore in the December quarter, up from Rs 521 crore last year and 16.25% higher than the previous quarter. This surge highlights robust advertising investment amid economic pressures.
Pinterest Appoints Lee Brown as CBO and Claudine Cheever as CMO
Pinterest named Lee Brown as Chief Business Officer and Claudine Cheever as Chief Marketing Officer, announced by CEO Bill Ready on LinkedIn. The moves support growth to 600 million MAUs and an AI-led shopping platform.
This leadership refresh aims to boost ad and shopping innovations.
Microsoft AI Hires Former Pinterest Exec Andr茅a Mallard as CMO
Andr茅a Mallard, ex-Global CMO at Pinterest, joins Microsoft AI as CMO, focusing on trust, responsibility, and people-led AI. Her priorities address ethical AI marketing challenges.
This hire signals Microsoft's push into AI-driven advertising.
Choice Hotels Launches Value-Focused Global Campaign with Keegan-Michael Key
Choice Hotels unveiled a 2026 global campaign featuring Keegan-Michael Key, emphasizing value and unique experiences across its brands via TV, CTV, digital, and social. Developed with 72andSunny and dentsu X, it highlights portfolio flexibility amid traveler budget concerns.
The campaign promotes the enhanced Choice Privileges loyalty program.
AI-Driven Personalization Dominates 2026 Marketing Trends
AI enables scaled personalization like browsing-based recommendations, adaptive emails, and predictive ads, optimizing customer journeys in real-time. Marketers can anticipate needs using advanced AI insights.
This trend is deemed essential for competitive advantage.
Rise of Search Beyond Google: AI and Voice Optimization Key
AI assistants, conversational SERPs, and voice search shift focus from keywords to natural language and FAQ-style content. Marketers must adapt to question-answering formats for visibility.
This changes content creation across digital platforms.
First-Party Data and Privacy Take Center Stage in 2026
With third-party cookies phasing out, brands prioritize consent-driven data from emails, loyalty programs, and transparent policies. Value exchanges like exclusive content build trust.
Compliance with privacy laws drives on-site tracking innovations.
Video Content and AI-Generated Ads Surge in 2026
Over 40% of ads will feature AI-generated video by year-end, pushed by major platforms. Campaigns should include sales actions, end cards, and check-out options.
Video is critical for engagement and conversion.
Influencer Collaborations Evolve for Authentic 2026 Campaigns
Influencers move from afterthoughts to early collaborators for authentic content against AI ad volume. Deep involvement ensures audience resonance.
This trend counters AI-generated content saturation.
Owned Communities Gain Traction Amid Social Media Shifts
Brands build forums and micro-communities for authentic, peer-to-peer engagement as social costs rise. These owned spaces foster long-form interaction independent of platforms.
Users seek genuine experiences over flooded feeds.
PR Professionals Secures Mandate for SVC Bank Communications
Gurugram-based PR Professionals won the public relations mandate for Mumbai's SVC Bank, expanding in banking. They will handle strategic communications.
This bolsters their financial services portfolio.