Latest Marketing & Advertising News
New to The Street Achieves Record-Breaking January 2026 with 22 Companies
New to The Street announced 22 companies signed or renewed for series, TV, and outdoor billboard programs, setting a new benchmark. CEO Vince Caruso highlighted 270-million-plus weekly reach and digital funnel growth. The platform expanded into MENA and Latin America for global visibility.
Top Content Marketing Trends for 2026: Zero-Visit Visibility Leads
Zero-visit visibility via AI like ChatGPT and AI Overviews is the top trend, shifting focus from clicks to AI citations. Multi-media content, especially video, boosts visibility as AI shares it wholesale.
Marketers must diversify beyond search due to AI disruptions.
Digital Advertising Market Projected to Reach $1.98 Billion by 2035
Global digital ad market grows from $650.58 million in 2026 at 13.18% CAGR, driven by video ads and mobile platforms. Recent launches include Ortho Marketing's social platform and InMobi Buyer Hub for retailers.
Video segment expected at 12.8% CAGR for brand engagement.
2026 Trends: Strong Brand as Deepest Moat Against AI Shifts
Brands must build perception via UGC and social to thrive in zero-click AI world, balancing brand vs. performance. AI fragments purchase journeys, favoring quick challenger brands with unique content.
Network effects from visibility aid search presence.
Ad Industry Leaders Converge at Davos 2026
Dentsu, Omnicom, Publicis, and WPP partner with World Economic Forum; themes include AI, authenticity, data privacy. Sir Martin Sorrell notes U.S.-centric focus and geopolitical impacts on ads.
Discussions center on cooperation, growth, and responsible innovation.
Key Marketing Trends for 2026: Authenticity and Personalization
Authentic, behind-the-scenes content trumps polished visuals; short-form video emphasizes education and consistency. Personalized marketing builds trust over generic messaging.
Trends focus on human connections and strategic execution.
Brands Gain Control with Agentic AI in Advertising
WPP and Omnicom launch agentic AI offerings; PubMatic's OS addresses programmatic issues with partners like WPP. AI enables personalization at scale across CTV and retail media.
IAB provides frameworks for standardized agentic future.
Park Garage Group Partners with Wildstone for European Digital Ads
January 2026 collaboration installs digital ad boards across Europe to boost automotive brand visibility. Reflects rising demand for innovative digital out-of-home advertising.
Part of broader digital ad market expansion trends.
Digital ShoutOuts Launches AI Conversational Platform Chat-Prompt.ai
January 2026 launch enables autonomous digital campaigns for brands. Builds on AI integration in marketing tools.
Enhances efficiency in content and ad deployment.
Choice Hotels Launches Global Campaign on Travel Values
New campaign debuts January 20 across entertainment and sports channels, targeting prime moments. Centers on core travel values to engage audiences.
Aims to strengthen brand positioning in hospitality.
Gary Vaynerchuk Discusses Social Media Shifts at NRF 2026
Vaynerchuk advises retailers on dominating interest media amid platform changes. Emphasizes navigating evolving social marketing landscapes.
Key insights for retail brands in 2026.
OOH Advertising Gains Momentum with Omnichannel Integration
Out-of-home sees 10-20% global share growth; Amazon allocates 20% media budget to OOH. Digital agencies activate via algorithms in multi-media plans.
Celebrates new dollars despite challenges.