Latest Marketing & Advertising News
2026 AdTech Trends Redefine Marketing Performance
Key trends include shifting to performance over platforms with AI automation, ending TV vs. digital divide, and World Cup as real-time marketing lab. Data reawakens for creative insights with privacy focus, and collaboration economy emerges via clean rooms
. Experts predict dynamic budgets and identity-driven ads will dominate
.
Top 10 Digital Marketing Trends for 2026
Generative AI becomes essential, with 80% of marketers using it for content, boosting business by 30%. Hyper-personalization via AI enhances engagement through recommendations and emails
. Voice search and conversational content, plus interactive experiences like virtual try-ons, drive trust and sales
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Five Markets Defining Global Advertising in 2026
US leads with sports frenzy including FIFA World Cup and Super Bowl, selling out ad inventory to brands like Coca-Cola. India grows via digital adoption; Europe faces regulatory changes; Saudi Arabia unlocks new consumers
. Media fragmentation demands nuanced planning
.
Personality-Led Content Tops 2026 Trends
Authenticity and 'cringe' positivity rise, with 25% increase in positive mentions; pair AI efficiency with human storytelling. Avoid hijacking trends; embrace 'little treat culture' for self-care products
. Salons shift to human-focused content over minimal aesthetics
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9 Marketing Predictions for 2026 Amid AI Polarity
AI blurs authenticity lines, tested in Super Bowl ads; bold creative counters blandification. Creator ad spend surges 18%; micro sports like niche leagues gain traction alongside World Cup
. Global ad revenue climbs 8.8% despite tariffs
.
Digital Marketing Focuses on Human Connection in 2026
Discovery via generative engines prioritizes credibility over visibility. Personalization evolves to empathetic, data-driven experiences
. Brands succeed by understanding people beyond tactics
.
Sojern Named Best Digital Marketing Agency 2026
RateGain's Sojern tops HotelTechAwards for AI-powered travel marketing on January 13, 2026. Platform drives direct demand, real-time engagement, and revenue
. Recognition highlights customer trust in complex digital landscape
.
Marketing Trends 2026: AI Video and Niche Communities
Short-form AI videos excel; SEO blogging revives with visuals and AEO focus. Niche content thrives in micro communities valuing relevance over broad reach
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All In on AI: Future of Marketing in Asia-Pacific
Generative AI transforms agencies with faster production, insights, and creative potential. Focus on AI integration across leading APAC marketing efforts
.
Nearly All of X's Top 100 Advertisers Return
X's ads boss claims nearly all top 100 advertisers back as of January 13, 2026, with heightened focus. Signals platform's ad resilience
.
Home Services Marketing Trends into 2026
AI personalization standardizes with predictive scheduling and timed messaging based on searches, location. Agility favors smaller teams for quick adaptations
.
Voice Search and AI Tools Transform 2026 Strategies
AI-powered tools enable personalized experiences and smarter advertising via voice optimization. Short videos boost engagement significantly
.