Latest Marketing & Advertising News
Recess Rethinks Dry January with Balance-Focused Campaign
The functional beverage brand Recess is promoting moderation over abstinence in its Dry January campaign, using print, out-of-home, influencers, and other channels. This approach aligns with shifting drinking trends toward balance. Campaign launched January 11, 2026.
Puma Appoints New Senior Global Brand Marketer After Reorganization
Puma has named Nadia Kokni as senior global brand marketer following a reorganization that unites marketing and product functions under a chief brand officer. This comes amid challenges for the sportswear brand. Announcement on January 9, 2026.
Mondelēz Launches US Creative Review Post New Marketing Exec Hire
Mondelēz is conducting a US creative review after hiring a new marketing executive, potentially affecting The Martin Agency's work on Ritz and Oreo Super Bowl ads. The review follows three years of agency handling big game spots. Reported January 7, 2026.
Pizza Hut and Tom Brady Launch 'Pizza' vs 'Hut' QB Challenge
Pizza Hut partners with Tom Brady in a campaign across social, digital, and TV, rewarding cities with free pizza if their quarterback says 'pizza' before 'hut'. The playful push targets NFL games. Launched January 7, 2026.
Almond Breeze Mocks AI-Generated Ads with Jonas Brothers
Almond Breeze features the Jonas Brothers rejecting shoddy AI-generated ad ideas, like floating in space, for a traditional endorsement in new videos. This jabs at AI content quality. Released January 6, 2026.
Jim Beam Uses Kenan Thompson to Ease Football Fan Tensions
Jim Beam's spot with SNL's Kenan Thompson consoles tense football fans, building on efforts to expand its consumer base amid intensifying sports focus. The playful ad targets bourbon newcomers. Aired January 5, 2026.
Four Forces Reshaping Digital Marketing in 2026
Key trends include conversational AI search, continuous creative testing via automation, IP-driven branding, and global stories with local emotion plus AI influencers. 2026 promises transformative AI leaps in marketing. Outlined in recent analysis.
Disney Enhances Ad Performance with AI-Led Data Tools
Disney is leveraging AI-driven data and measurement tools to boost advertising performance. This supports broader marketing strategies in 2026. Highlighted in Marketech APAC.
Fashion Marketers Pivot to Slower, Thoughtful Creatives in 2026
After 2025's noise, fashion marketers focus on slower advertising, creative risks, and human elements to capture attention. Emphasizes quality over experimentation. Per Business of Fashion.
Move and Win Roundup: Key Marketing Hires Week of Jan 12, 2026
Campaign Asia's roundup covers executive moves and agency shifts from January 12-16, 2026, tracking leadership changes in marketing. Essential for industry updates. Published January 12, 2026.
Women's Sport Sponsorship Drives 9.96M More Likely Purchasers
New data shows 9.96 million consumers more likely to buy from women's sport sponsors, up 2% since 2023. Highlights growing marketing value in women's sports. From Marketing Week.
2026 Marketing Trends: Short-Form Video, AI, Influencers Dominate
Trends shaping budgets include short-form video dominance, sustained influencer impact, deeper AI integration, and mid-level talent gaps. Critical for 2026 strategies. Detailed by e27.co.