Latest Marketing & Advertising News
Dentsu Launches dentsu.Connect Unified Platform
Dentsu introduced dentsu.Connect, integrating data, AI, analytics, martech, and adtech for connected workflows and predictive decisions. This operating system aims to streamline marketing operations for teams and clients.
Vietnam Caps Unskippable Online Ads at 5 Seconds
From February 15, 2026, Vietnam limits unskippable video ads on online platforms to 5 seconds maximum. This regulation prevents viewers from waiting longer to skip advertisements.
Madhav Nayak Joins Kenvue as APAC VP and CMO
Madhav Nayak appointed Vice President and CMO for Asia-Pacific at Kenvue, with prior experience at KFC Asia, Meta, and Unilever in brand strategy and innovation.
WPP Media Retains Reckitt India Duties, Expands Globally
WPP Media keeps Reckitt India's integrated media duties and adds e-commerce mandate, while appointed for media planning and buying in 21 European markets from January 1, 2026.
OpenAI Eyes Pinterest Acquisition for AI and Commerce
Reports suggest OpenAI may pursue Pinterest as its largest 2026 acquisition to bolster AI data and commerce capabilities, per The Information's predictions.
Tata Capital Launches WPL Grassroots Cricket Campaign
Ahead of TATA WPL Season 4, Tata Capital's campaign brings women's cricket to gullies, marking their fourth year as league partner focusing on grassroots connections.
Federal Bank Unveils Fortuna Wave Brand Identity
Federal Bank refreshes its brand with the Fortuna Wave insignia, symbolizing authenticity, prosperity, and togetherness across digital and physical assets.
Roblox Expands Gen Z Ads with Homepage Feature
Roblox launches Homepage Feature in closed beta and programmatic access via Amazon DSP, Liftoff, and others to boost advertising targeting Gen Z users.
Nexxen Releases 2026 World Cup Ad Forecast
Nexxen’s report predicts splintering World Cup viewership across streaming and linear TV, offering data-driven insights for advertisers to reach expanding audiences.
OpenAI Accelerates Ads Amid Google Competition
OpenAI debates Cannes Lions participation and nears ad platform launch, facing Google rivalry, with deals like Disney licensing aiding future ad ecosystems.
Microsoft Advertising Boosts Inclusive AI Personalization
At CES 2026, Microsoft Advertising, Publicis PMX, and Epsilon integrate identity data for precision targeting, achieving 2X ROAS through authentic representation.
Intuit Transforms B2B Ads with Proactive CTV
Intuit SMB Media Labs at CES 2026 highlights CTV's proactive reach for small businesses using deterministic data, contrasting reactive search channels.