Latest Marketing & Advertising News
Dentsu Launches dentsu.Connect Unified Platform
Dentsu introduced dentsu.Connect, integrating data, AI, analytics, martech, and adtech for connected workflows and predictive decisions. This operating system aims to streamline marketing operations for teams and clients globally.
Announced on January 7, 2026.
Vietnam Caps Unskippable Online Ads at 5 Seconds
Starting February 15, 2026, Vietnam limits unskippable video ads on online platforms to 5 seconds. Platforms must allow skipping after this duration to improve user experience.
The regulation targets video advertisements specifically.
Madhav Nayak Joins Kenvue as APAC VP and CMO
Madhav Nayak appointed Vice President and CMO for Asia-Pacific at Kenvue, with prior roles at KFC Asia, Meta, and Unilever. He brings expertise in brand strategy and innovation.
Announcement made January 7, 2026.
WPP Media Retains Reckitt India Duties, Expands to Europe
WPP Media keeps Reckitt India's integrated media duties and adds e-commerce mandate. Also appointed for media planning and buying across 21 European markets from January 1, 2026.
Strengthens global partnership.
OpenAI Eyes Pinterest Acquisition for AI and Commerce
Reports suggest OpenAI may pursue Pinterest as its largest 2026 acquisition to boost AI data and commerce capabilities. Speculation from The Information’s 2026 predictions.
Aims to enhance AI-driven features.
Tata Capital Launches Grassroots Women's Cricket Campaign
Tata Capital's campaign takes women’s cricket to gullies ahead of TATA WPL Season 4. Marks fourth year as WPL partner, focusing on grassroots connections.
Released January 7, 2026.
Federal Bank Unveils Refreshed Brand Identity
Federal Bank introduces Fortuna Wave insignia, symbolizing authenticity, prosperity, and togetherness. Updates visual consistency across digital and physical assets.
Part of brand refresh on January 7, 2026.
Roblox Expands Gen Z Ads with Homepage Feature
Roblox launches Homepage Feature in closed beta and programmatic access via Amazon DSP, Liftoff, others. Targets Gen Z advertising expansion.
Announced January 7, 2026.
72% of European Marketers Plan Budget Increases
McKinsey's State of Marketing Europe 2026 reports 72% of leaders increasing budgets amid economic caution. Shift towards branding, authenticity, and long-term growth.
AI and agents gain urgency.
AI-Powered Personalization Dominates 2026 Trends
Content marketing trends emphasize AI for hyper-personalization, yielding 15% revenue lifts. Video-first strategies and owned channels also key.
97% of marketers adopt AI tools.
Creator Marketing Evolves with Certifications and Mega-Creators
2026 predictions include creator certifications, B2B glow-ups, and mega-creators as media networks. US creator economy to exceed $20B.
Deeper partnerships and affiliate growth expected.
Generative Engine Optimization Emerges as Key Practice
GEO best practices for AI search and LLMs will standardize in 2026. Marketers adapt to AI-driven discovery post-2025 shifts.
Focus on structuring data for AI agents.