Latest Marketing & Advertising News
Digital Becomes Default in 2025, Shaping 2026 Planning
In 2025, digital media overtook legacy channels as TV took a backseat, with offline ad spend declining and online rising in double digits. Connected TV signals convergence, requiring brands to earn attention repeatedly in 2026.
Hivemind highlights CTV video consumption as a key driver.
Pallavi Singh Exits VIDA World as Head of Customer Experience
Pallavi Singh, formerly Head of Customer Experience and Revenue at VIDA World, has moved on with her next role unannounced. This leadership change comes amid evolving marketing landscapes.
The departure was reported on Jan 2, 2026.
ChatGPT Usage Surges 160% in 2025, Boosting AI Visibility Over SEO
ChatGPT usage rose 160% in 2025, pushing brands to prioritize AI visibility strategies beyond traditional SEO. This shift reflects shrinking gaps between digital and legacy media.
Brands must adapt to AI-driven search dynamics.
EEAT Emerges as Top SEO Ranking Factor in 2026
Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT) is now the most important Google ranking factor. Marketers should build social proof via podcasts, interviews, and reviews.
Strong brand credibility will dominate search results.
Branded Search Tactics Rise for 2026 SEO Success
Branded searches combining brand names with keywords signal authority to Google. Use social media, influencers, and PR to boost these queries.
This tactic helps brands own topics in competitive spaces.
Marketing in 2026: Prioritize Fewer Ideas, Superior Execution
After years of rapid innovation, 2026 focuses on feasible, defensible strategies amid tighter budgets. Brands navigate platform power with safeguards on data and dependency.
Agencies consolidate for clearer, scalable client partnerships.
AI and Automation Core to Digital Marketing Trends in 2026
AI-powered tools for chatbots, analytics, and automation streamline marketing tasks. Short-form video on TikTok and Reels dominates engagement.
Personalization using behavioral data boosts conversions.
Creativity Plus Data to Outperform Pure Performance Marketing
AI automation has led to ad sameness, flattening engagement despite optimizations. 2026 demands emotional, human-centered storytelling alongside data.
Brands blending creativity with metrics will stand out.
Marketers Brace for TikTok Uncertainty Post-X Ownership Issues
Following X's ownership challenges, marketers prepare for TikTok ban whiplash with a new deadline of Jan 22, 2026. Some plan to scale back spending amid instability.
Platform risks heighten strategic caution.
Affiliate Marketing Nears $20 Billion Valuation in 2026
The affiliate industry approaches $20 billion globally, transformed by new dynamics. Trends reshape partnerships and performance models.
Marketers must adapt to evolving channel structures.
Human Content Outranks AI-Generated in 2026 SEO
Search engines favor original, experience-based human content over AI outputs. Focus on unique insights, images, and topical authority.
Small creators can compete with big brands this way.
Gartner: B2B Marketers Must Center Buyers in 2026 Campaigns
Success requires breaking molds, investing in market conditioning, and buyer-focused strategies. Christy Ferguson of Gartner emphasizes demand gen evolution.
B2B shifts prioritize buyer journeys.