Latest Marketing & Advertising News
AI Redefines Brand Visibility in Search and Chatbots
Gartner predicts 25% of search volume shifting to AI chatbots by end-2026, urging brands to optimize for AI citations via structured data and audits. Visibility now prioritizes machine-readable content over traditional keywords.
This convergence reshapes discovery, transactions, and measurement.
ChatGPT Usage Surges 160% in 2025, Boosting AI Visibility Demand
ChatGPT usage rose 160% in 2025, pushing brands from SEO to AI-generated answer optimization. Digital media converges with legacy as CTV video consumption rises.
Offline ad spend declines while online grows in double digits.
Creativity + Data to Outperform Pure AI Automation in 2026
AI automates ad copy and bidding, but audiences fatigue from sameness demands human-centered creativity. Brands blending emotion and data will stand out as performance metrics hit limits.
Generative tools for video ads proliferate, yet creative distinction is key.
Creative Agencies Embrace AI as Idea Accelerator
AI accelerates concepts and personalization without replacing creative voice in 2026. Data intelligence fuses with creativity for culturally relevant campaigns.
Long-term client partnerships emphasize strategic foresight over project work.
Digital Marketing Shifts to 'Search Everywhere' Model
SEO evolves to multi-platform discoverability across Google, TikTok, YouTube, and more. Brand presence and trust overtake raw rankings and clicks.
Agentic AI era impacts UX, conversions, and budget rebalancing.
Pallavi Singh Exits VIDA World as Head of Customer Experience
Pallavi Singh, Head of Customer Experience and Revenue at VIDA World, has moved on; next role unannounced. This leadership change highlights flux in marketing exec roles.
Follows trends of digital-first strategies dominating 2025.
Affiliate Marketing Event Draws 7,000+ in Las Vegas Jan 12-14
World's largest affiliate event at Caesars Forum covers ecommerce, ads, and media buying. Known for on-site deal-closing, like six-figure 2025 pacts.
Aligns with affiliate industry nearing $20B valuation.
TikTok Ad Performance Keeps Marketers Despite Ban Uncertainty
New TikTok ban deadline set for Jan 22, 2026, creates whiplash but strong ad results retain spend. Contrasts X's ownership issues, prioritizing performance.
Marketers brace for platform instability.
B2B Marketers Pivot to Buyer-Centric Campaigns with AI Tools
Gartner urges B2B CMOs to break molds via market conditioning and personalized AI analytics. Predictive modeling enables scalable, relevant messaging.
Focuses on buyer complexities over consumer branding.
Privacy and First-Party Data Become Trust-Based Targeting Edge
As third-party data fades, clean first-party systems offer competitive advantage. Privacy shifts from regulation to qualifying audiences.
Ethical marketing aligns with sustainability trends.
Short-Form Video and Hyper-Personalization Dominate 2026
Short-form content on TikTok, Reels rules engagement under 60 seconds. AI-driven hyper-targeting via behavioral data boosts conversions.
Interactive AR and quizzes gather user insights.
Marketing Resolutions Emphasize Owned Ecosystems and AI
Brand marketers prioritize CRMs, communities, hyper-personalization via AI for 2026. Mobile-first and sustainability drive travel sector engagement.
High-growth channels demand precise, data-led targeting.