Latest Marketing & Advertising News
B2B Marketing Prioritizes Content Clarity and Connection in 2026
SurveyMonkey's Katie Miserany highlights that 75% of marketers view AI as more strategic, pushing for fewer high-quality campaigns and consistent language across channels. Boundaries between paid, organic, PR, SEO blur on platforms like Reddit and TikTok, requiring interconnected tactics.
Trust emerges as a measurable KPI influencing revenue through sentiment tracking and transparency.
2026 Planning: Tackling the AI Dilemma in Digital Marketing
AI excels in ad targeting via Meta's systems but lacks originality, demanding human oversight for creative outputs. Key 2026 focuses include AI, algorithms, and augmented reality for social media growth.
Marketers should use AI for brainstorming while prioritizing human engagement and traditional methods where superior.
Advertisers Shift to Premium Media for 2026 Strategies
WARC research shows premium media boosts brand perception 1.5x and purchase intent 1.3x over low-quality environments. Marketers plan more brand-focused budgets as economic pressures ease, valuing context over cheap reach.
Premium placements outperform across the funnel at lower costs, reshaping global ad planning.
Lessons from 2025 AI and Social Media Marketing Trends
AI transformed marketing in 2025 through short-form video and community strategies to maintain visibility. Brands leveraged AI for customer reach amid evolving work practices.
Native advertising examples highlight effective non-interruptive approaches.
Platforms Unlikely to See Major Ad Shifts in 2026
Snap's growth remains limited by low ad spend share, user bans, and lawsuits, hindering profitability. OpenAI advances ad groundwork with hires despite pauses, targeting 2026 testing.
Google won't spin off ad tech; Perplexity eyes investor appeal via partnerships.
Demand Gen Report Unveils 2026 B2B Trends
B2B marketers must build disciplined strategies valuing clarity over volume and speed. Systems thinking connects every interaction to larger narratives grounded in customer insights.
Future success hinges on making trust a core performance metric.
AI's Role in Ad Targeting and Creativity for 2026
Meta's machine learning enhances audience finding beyond manual targeting. AI aids headlines and visuals but requires human checks to avoid off-putting outputs.
Best ideas stem from humans augmented by AI, not replaced.
Premium Media Redefines Quality in Advertising
ISBA data indicates budget redirection to brand activity amid easing economics. Expert studies clarify premium media via surveys and ad testing across markets.
Shift rewards quality publishers, balancing performance and growth.
Cheez-It Revives Mascot in Sports Marketing Push
Cheez-It bets on nostalgic 'Prince Cheddward' to stand out in crowded sports arena. Strategy cuts through marketing noise with targeted campaigns.
Agencies Appoint Chief Client Officers for Key Accounts
Major agencies elevate chief client officers to strengthen top client relationships. Role addresses evolving client needs in competitive landscape.
Generative AI Tools Ranked by Marketers in 2025 Report
Digiday's report card evaluates image and video gen AI winners and losers. Insights guide 2026 tool selections for agencies.