Latest Marketing & Advertising News
KNOREX to Ring NYSE Closing Bell on December 29, 2025
KNOREX, a key player in advertising, will ring the NYSE closing bell on December 29, marking a significant milestone. This event highlights the industry's prominence amid ongoing innovations.
AiOpti Named 2025 Top AI-Powered Marketing Attribution Platform
AiOpti Media was recognized by MarTech Outlook as the top AI-powered marketing attribution platform for 2025. The award praises its innovation in AI, machine learning, and measurable marketing impact.
Buzzy Launches AI Platform for Viral Content Ideas
Buzzy unveiled an AI-driven platform that analyzes social trends to generate viral content ideas for creators and brands. It focuses on idea generation rather than production, addressing a key challenge.
Nielsen and Roku Expand Measurement Partnership
Nielsen and Roku have expanded their partnership, integrating Roku data into Nielsen's campaign measurement solutions. This provides advertisers with accurate audience insights, as Roku accounts for over 21% of TV viewing.
Kenvue Assigns Global Creative to WPP and Media to Publicis
Kenvue awarded global creative duties to WPP and $1.3B media business to Publicis Media. The review aims to reduce complexity and accelerate growth.
Dentsu also recorded a $200M gain from selling its former HQ.
Publicis Acquires Sports Agency Bespoke
Publicis acquired sports and experiential agency Bespoke, expanding its sports and culture capabilities. This follows the purchase of Adopt, strengthening client offerings.
Rimowa Selects Gut as Global AOR
LVMH-owned luggage brand Rimowa chose Gut as its global agency of record after a review. This marks Gut's first major win in the luxury sector, previously with Anomaly.
IPG Launches Agentic Systems for Commerce
Interpublic Group (IPG) enhanced its commerce offerings with Agentic Systems to boost brand sales across channels. Despite Q2 profit declines from account losses, H2 remains flat.
Assembly and ADK Global Officially Merge
Stagwell's Assembly and ADK Global merged in APAC with no layoffs and new leadership confirmed. This long-awaited acquisition positions them for regional growth.
AI Trends in Digital Marketing for 2025: Personalization and Generative AI
Key 2025 trends include AI-enhanced personalization at scale using first-party data and generative AI for content creation. Predictive analytics and AI-powered ad optimization are also rising.
Social Media Trends for 2026: UGC and AI Shopping
User-generated content builds trust, with 92% preferring peer recommendations; creator partnerships evolve. Social commerce integrates AI for personalized shopping and virtual try-ons.
2025 Best Brands Excel in AI Integration and Community Building
Top 2025 brands blend clear messaging, AI for personalization, and human connection. Trends include VR/AR experiences and micro-communities for engagement.