Latest Marketing & Advertising News
Chile's Digital Ad Spend Hits 56% of Total Market in 2025
Digital advertising in Chile accounted for 56% of total ad spend, reaching $1.17 billion with 9.6% YoY growth, while total ad market hit $2.08 billion. Programmatic ads reached $881 million, representing 75% of digital spend with 10.6% growth
. In-app advertising took 36% share at $422 million, signaling mobile-first shift
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Social Media Marketing Trends for 2026: Video and AI Dominate
2026 social media will be led by video content, AI for personalization, hyper-targeting, and advanced analytics. Global social media marketing market projected to reach $84.89 billion by 2028
. Key strategies include micro-influencers, user-generated content, and multi-platform tailored messaging
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Meta's AI Powers Personalized Ads for Over 1 Billion Users in 2025
Meta AI interacted with over a billion users, enabling highly personalized ad targeting and automation tools like Advantage+. This drove ad revenue surge with Q4 guidance over $56 billion despite rising costs
. Privacy concerns arose over lack of opt-outs, amid talent wars with $100M+ bonuses
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Future of Content Creation 2025: AI, Video, and Social Commerce
2025 content trends emphasize video dominance, niche specialization, AI automation, and social commerce integration like shoppable posts. Creators should diversify platforms, build communities, and use data-driven analytics for growth
. Monetization evolves with live shopping and loyal audience strategies
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2025 Christmas Market Drives Social Commerce and AI Strategies
Global Christmas 2025 saw TikTok Shop sales projected to grow 108% to $15.82 billion in US, with ad spend up 60% in Q4. AI essential from customer analysis to campaign launch, amid value-driven shopping in Europe/US and Asia social boom
. Campaigns marked 42% increase in effectiveness
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2025 Named 'Vintage Year' for Christmas Marketing Campaigns
Ipsos declared 2025 a standout year for Christmas ads, with five recognized by over 50% of British public. Asda launches price-focused campaign with Lucky Generals to regain share
. B2B brand building highlighted as neglected 'missing link' amid economic 'new normal'
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WPP Secures JLR Global Account Post-Jaguar 2025 Rebrand Reset
WPP named global partner for JLR as Jaguar seeks unified strategy after controversial 2025 rebrand. Move raises expectations for accountable execution and brand reset
. Aims to streamline marketing amid intensified investments
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Rakuten Mobile Hits 10 Million Subscribers Boosting Ad Potential
Rakuten Mobile surpassed 10 million subscribers in December 2025, accelerating tech innovation. New services like Rakuten Saikyo U-NEXT launched in October
. Enhances digital ecosystem for targeted mobile advertising
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eCommerce Trends 2025: AI Personalization and Privacy Focus
Key 2025 eCommerce shifts include AI-driven personalization, privacy enhancements, performance optimization, and faster checkouts. Brands urged to convert insights into revenue growth
. Reflects broader digital marketing evolution
.
Influencer Marketing: Costs and ROI Benchmarks for 2025
Guide explores influencer partnership pricing, budgeting, and maximization strategies for optimal ROI. Essential for navigating rising costs in creator economy
. Helps marketers select effective collaborations
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NFTs and Metaverse Emerge in 2025 Marketing Strategies
NFTs and metaverse branding highlighted as ultimate guides for 2025 digital campaigns. Includes podcast marketing and infographic ideas for US market
. Signals innovative Web3 integration in advertising
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Christmas Affiliate Marketing Conversations Shape 2025 Season
Key industry discussions on affiliate trends and strategies defined 2025 holiday performance. Top marketers share insights for staying ahead
. Focuses on conversations driving seasonal success
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