Latest Marketing & Advertising News
Google Releases December Core Update Impacting SEO Globally
Google's massive core algorithm update from December 11-20, 2025, sent shockwaves through the SEO community, affecting search rankings worldwide. Industry experts call it a watershed moment for digital marketing. Marketers are advised to analyze changes for actionable insights.
AI Max Becomes Fastest-Growing Google Ads Product
Google's AI Max in Demand Gen campaigns became the fastest-growing Search product based on adoption rates, announced December 11, 2025. It features optimized targeting expansion and new customer acquisition goals. Enhanced video formats and performance dashboards were also introduced.
Meta Implements AI-Driven Advertising Personalization Changes
Meta rolled out groundbreaking AI integrations for advertising personalization during December 11-20, 2025. These changes aim to transform how ads are delivered across platforms. Digital marketers must adapt strategies to leverage these updates.
Microsoft Advertising Enhances AI-Powered Features
Microsoft Advertising introduced automated campaign optimization, performance forecasting, and audience targeting enhancements in December 2025. Improved Google Ads import functionality preserves campaign structures better. These updates streamline PPC operations for advertisers.
Promo Industry Sees Q3 Sales Rebound Amid Tariffs
The promotional products industry reported 5% year-over-year sales growth in Q3 2025, the highest in two years, despite earlier tariff impacts. Q1 and Q2 saw drops of 3.6% and 3.2% respectively. This signals potential economic recovery.
Trump's Tariffs Shake Up Promotional Products Sector
President Trump's April 2025 tariffs, known as 'Liberation Day,' imposed 10% on foreign goods, heavily affecting the promo industry reliant on global trade. Suppliers and distributors braced for cost increases. Industry leaders shared response strategies.
Top 10 Emotionally Engaging Holiday Ads of 2025
2025 holiday ads excel in nostalgia, warmth, and authentic narratives, with data from DAIVID showing strong emotional resonance across North America. Emotion predicts ad effectiveness, now scalable via AI testing. Brands battle for views through human stories.
JLR Selects WPP for Global Marketing Communications
Automaker JLR chose WPP for its global marketing communications on December 24, 2025. This major account win underscores agency consolidations in the sector. It positions WPP for key automotive campaigns.
Publicis Media Wins Kenvue's $1.3B Global Business
Publicis Media secured Kenvue's $1.3 billion global media business on December 23, 2025. The win highlights competitive agency landscape shifts. Kenvue, a consumer health giant, seeks optimized media strategies.
2025 Christmas Marketing Deemed 'Vintage Year' by Ipsos
Ipsos labels 2025 a 'vintage year' for Christmas ads, with five recognized by over 50% of the British public. Campaigns focused on high public awareness. This reflects strong emotional engagement trends.
Digital Marketing Trends Emphasize AI Personalization and UGC
2025 trends include AI-driven personalization, authentic video, user-generated content, social commerce, and voice search. Brands prioritize full-funnel multichannel approaches with ethical data strategies. Soft skills and AI refinement are key for marketers.
Social Media Evolves into Search Engines and Commerce Hubs
Platforms like TikTok and Instagram become primary search tools for younger audiences, with social commerce booming via optimized listings and influencers. Short-form video dominates engagement. Authenticity drives loyalty in 2025.