Latest Marketing & Advertising News
Jaguar Land Rover Selects WPP as Exclusive Global Marketing Partner
Jaguar Land Rover has entered exclusivity with WPP for its global agency review covering Defender, Discovery, Jaguar, and Range Rover brands. This move positions WPP in final contract negotiations to handle JLR's marketing needs worldwide.
Announced on Dec 23, 2025, it underscores major agency consolidations in automotive marketing.
Kenvue Awards WPP and Publicis Key Global Agency Roles in Major Review
Kenvue selected WPP to lead creative and production for most brands excluding Neutrogena, while Publicis handles media, influencers, commerce, and Neutrogena's creative. This partnership aims to streamline global marketing efforts across channels.
The decision was part of a significant agency review highlighted on Dec 23, 2025.
Unilever's '20X' Influencer Mandate Fuels Creator Marketing Boom
Unilever's mandate to increase influencer marketing 20-fold has sparked a gold rush, with US creator ad spend projected at $37B in 2025, up 26% YoY. 62% of marketers plan to boost influencer budgets in 2026 following Unilever's lead.
Experts note it signals a major industry pivot, stabilizing rates in mature markets.
The Marcom Avenue Wins Marketing Mandate for GH2 Solar
The Marcom Avenue secured the marketing mandate for GH2 Solar to support brand communication and digital presence amid expansion in India's green hydrogen sector. This Dec 23 announcement aids the company's growth in renewables.
It reflects rising agency wins in sustainable energy marketing.
Network18 Launches NextGen Young Leadership Program for Media-Tech Talent
Network18 introduced a program offering hands-on exposure, mentorship, and cross-functional learning for students and young professionals in media-tech. Targeting engineering, business, and law backgrounds, it nurtures emerging talent.
Launched Dec 23, 2025, it addresses skill gaps in the sector.
Tiger Shroff Named Brand Ambassador for One Science Nutrition
Actor Tiger Shroff joined One Science Nutrition to promote verified supplements and active lifestyles across India. His role supports consumer education initiatives.
The partnership was announced on Dec 23, 2025.
Bikaji Foods Unveils Refreshed Brand Logo Inspired by Heritage
Bikaji Foods launched a new logo with Rajasthan-inspired shield design, turban silhouettes, and desert forms reflecting Bikaner roots. It blends heritage with modern aesthetics.
Revealed Dec 23, 2025, to strengthen brand identity.
Tariffs Force Major Shifts in Brands' Marketing and Media Strategies
2025 US tariffs under Trump's second term disrupted marketers, prompting production moves from China to Brazil/Mexico and ad spend adjustments. Despite challenges, WPP upgraded 2025 ad growth forecast to 8.8%.
Many brands reduced then increased spending, doubling some agency revenues.
AI and 'Google Zero' Reshape SEO and Ad Performance in 2025
AI platforms like Google AI Overviews caused traffic drops, birthing GEO, AEO, and M2M strategies as traditional SEO declines. Marketers adapted workflows, using AI for creatives, measurement, and synthetic audiences.
This 'Google Zero' shift sent shockwaves through the industry.
Social Media Emerges as Primary Search Layer, Bypassing Google
78% of audiences discover products on TikTok, Instagram, Pinterest, YouTube Shorts, led by Gen Z/Alpha. Brands must optimize omnichannel strategies amid algorithm changes reducing organic reach.
Short-form video and AI agents drive high ROI for SMBs.
ASA Cracks Down on Green Claims in UK Travel Ads with AI Monitoring
On Dec 2, 2025, ASA reviewed 362K travel ads using Active Ad Monitoring AI, addressing non-compliant green claims. This proactive sweep enforces climate-related ad rules.
It highlights regulatory focus on environmental advertising.
Influencer Spending Surges as Top Ads of 2025 Highlight Virality Balance
Ten standout 2025 ad campaigns balanced bold risks with cultural sensitivity for virality. Amid Unilever-driven growth, creator rates stabilize.
Reflects shift toward authentic, platform-native content.