Latest Marketing & Advertising News
Promo Industry Sees Q3 Sales Rebound Amid Tariff Challenges
Despite early 2025 tariff impacts causing Q1 and Q2 sales drops of 3.6% and 3.2%, Q3 sales rose 5% year-over-year, signaling recovery. Industry leaders noted this as a welcome reprieve after economic instability.
Tariffs on foreign goods, announced April 2, heavily affected promo reliant on global trade.
Top 10 Digital Marketing Trends for 2026 Revealed
Key trends include conversational search redefining SEO, video-commerce boom, and privacy-first data strategies. Retail media networks mainstreaming and AI as marketing's operating system are highlighted.
Creators and communities drive co-creation, with human talent deciding winners.
Google Pay Launches 'Authentic Dilli Party' Campaign
Lowe Lintas-created campaign integrates digital payments into everyday Delhi moments and routines. It features familiar city settings to turn payments into stories.
Released on Dec 22, 2025.
Parle Agro Slashes Ad Spend to Rs 257 Crore in FY25
Ad and promotional expenses fell 7.74% from Rs 278 crore in FY24 amid 5% revenue rise to Rs 3,284 crore. Profit jumped to Rs 115 crore for Frooti and Appy maker.
Announced Dec 22, 2025.
Coca-Cola India Boosts Ad Spend to Rs 1,311 Crore in FY25
Ad expenses rose with 46.3% net profit increase to Rs 615 crore and 7% revenue growth to Rs 5,043 crore. Reflects aggressive marketing push in beverages sector.
Reported Dec 22, 2025.
77% AI Adoption Reshapes B2B Purchase Decisions
Dentsu’s Superpowers Index from 6,000+ interviews across 21 markets shows high AI use signaling buyer expectation shifts. Analyzes brand trust and decision-making changes.
Findings from Dec 22, 2025.
B2B SaaS Paid Ads Disrupted by Google AI Overview and Meta Andromeda
Google's AI Overview pushed traditional PPC down, while Meta's Andromeda enhanced AI automation for targeting and creatives. B2B cycles lengthened, demanding better data and adaptation.
Insights from Dec 22, 2025 analysis.
2025 Marks Turning Point for TV Advertising
Streaming viewership surpassed linear TV first time, with sports rights moving to streamers and ad-supported viewing rising. AI personalizes full-funnel journeys amid unified video ecosystem.
Experts note increased innovation and targeting.
AI Digital Marketing Trends: Predictive Analytics and Hyper-Personalization
2025 trends feature AI for predicting customer behavior, micro-segmentation, and real-time personalized experiences. Generative AI accelerates content creation matching brand voice.
Programmatic ads optimize via machine learning.
Future of PPC in 2025: Automation and Smart Bidding Dominate
AI-driven PPC yields 20-30% ROI gains through targeting and real-time bidding. Contextual targeting and first-party data rise for privacy compliance.
Voice search expected to hit 50% of queries.
Life Sciences Marketing Trends: AI Adoption Meets Trust Challenges
AI sped workflows but audiences demand authentic content over generated material. Marketers balanced efficiency with tonal genuineness in 2025.
SEO and thought leadership key focuses.
Top Marketing Misconceptions of 2025 Exposed
Marketers grappled with AI search impacting SEO and needed roadmaps for AI use. Emphasis on proving ROI for new channels and sophisticated AI application.
Disruptions forced experimentation.