Latest Marketing & Advertising News
Digital Ad Volumes Surge 149% in India
TAM AdEx reports a 149% jump in digital ad impressions in India for 2025, driven by e-commerce, programmatic buying, and mobile usage. Brands are shifting budgets to digital as the primary channel, increasing competition and costs.
This marks India's digital advertising market as mature and competitive.
Humanz Secures $15M in Influencer Marketing Funding
Influencer marketing firm Humanz raised $15 million, signaling its evolution into a major business channel. Brands are investing heavily, demanding measurable returns beyond testing.
This funding underscores the sector's growth and recognition.
Taylor Farms Launches TikTok x Instacart Retail Media
Taylor Farms pioneers the TikTok and Instacart partnership, blending content and retail seamlessly. Social platforms now integrate into the buying journey without app switches.
This highlights the blurring lines between discovery and purchase.
Google Releases 2025 Year in Review for Ads
Google's 2025 review covers Performance Max, Demand Gen, and AI Overviews ad expansions. New features include AI Mode for mid-funnel inventory and improvements in Smart Bidding.
YouTube and PMax saw substantial growth with added support.
New Demand Gen Tools Boost Google Conversions
Google launched new Demand Gen features, following a 20% average conversion increase since early 2025. These tools aim to further enhance performance for users.
Demand Gen continues to evolve as a key advertising product.
4 Trends Shaping Social Media Marketing in 2026
SocialMediaToday study highlights social SEO as top-of-funnel, with 24% preferring social searches over Google. Multi-platform engagement, social customer care, and Reddit's influence on buys are critical.
Brands must adapt for 2026 success.
Marketers Risk Failure in 2026 Without Adaptation
Execs from Jacquard and Funnel predict failures in content scale, attribution, and branding due to AI and privacy shifts. ChatGPT referrals dropped 52% by August 2025 as citations favor Reddit/Wikipedia.
Released December 17, 2025, urging immediate changes.
AVOD Market Projected to Reach $218B by 2033
Global AVOD market to grow from $54B in 2025 to $218B by 2033 at 19% CAGR, driven by free streaming. US market from $18.5B to $73B, fueled by cord-cutting and targeting.
Platforms like YouTube, Pluto TV lead, with Asia-Pacific fastest growing.
Apple Boosts Ads on App Store Search Results
Apple to run more ads in App Store search where 65% of downloads start, aiding developers and advertisers. This expands ad reach early next year.
Targets consumers at high-intent discovery point.
Pinterest Predicts 2026 Trends Report Released
Annual Pinterest Predicts report outlines 2026 trends for brands to boost online presence. Helps marketers leverage emerging insights for visibility.
Download available for strategic planning.
Manchester Screen Becomes UK's Largest OOH Display
Manchester Screen pairs 306m² digital with 834m² static banner, creating UK's biggest combined OOH site. Under new owner Katie Smith, enhances prime roadside impact.
Boosts out-of-home advertising capabilities.