Latest Marketing & Advertising News
AdExchanger's December 2025 Ad Tech Roundup
AdExchanger's December 19 roundup covers programmatic audio expansion via Viant-iHeartMedia partnership, VAB-Nielsen measurement disputes, AI creativity debates, and Trade Desk shifts. Publishers face ID stuffing challenges and must raise standards for competitiveness.
These developments signal evolving dynamics for advertisers and platforms.
Viant and iHeartMedia Launch Programmatic Audio Partnership
Viant partners with iHeartMedia to expand programmatic audio advertising, tapping into growing demand for audio formats. This aligns with broader ad tech trends emphasizing diverse digital media integration.
Advertisers gain new opportunities for targeted audio campaigns.
Walmart Connect Accelerates as Retail Media Powerhouse
Walmart Connect advances with scale, measurement investments, and CTV capabilities, transforming into an ad powerhouse. Retail media and CTV convergence drives multichannel optimization urgency.
This positions Walmart strongly against competitors.
Pinterest Acquires TvScientific for CTV Expansion
Pinterest enters CTV advertising by acquiring TvScientific, integrating intent-based data with CTV engines. This enhances cross-screen capabilities amid rising CTV importance.
Brands benefit from improved targeting across platforms.
Meta Updates AI Tools for Creator Partnerships
Meta streamlines brand-creator collaborations with AI-powered features to convert organic content into partnership ads on Facebook and Instagram. These tools simplify finding and activating creators.
Advertisers can scale influencer marketing efficiently.
Nielsen Partners with Amazon for Audience Targeting
Amazon Ads advertisers can now target Nielsen audience segments across platforms. This strengthens measurement and personalization in e-commerce advertising.
It supports precise campaign delivery.
Omnicom-IPG Merger Closes, Forming World's Largest Agency
Omnicom and IPG merger completes, creating six capability-based divisions focused on AI and data. Legacy brands like MullenLowe retire as agencies chase scale for growth.
This sharpens competitive edges in data-driven marketing.
Amazon Ads 2025 Global Partner Awards Announced
Amazon recognizes partners in Performance Optimization, AI Innovation, Global Expansion, and Technology Innovation. Amerge + e.l.f. Cosmetics won for optimizing growth in UK and Germany using Amazon Marketing Cloud.
Winners like Plaud and Gigi excelled in market-specific strategies and tools.
Mondelēz Deploys AI for Personalized Snack Marketing
Mondelēz launches generative AI tool to personalize ads and boost engagement for top brands. This rethinks CPG marketing with AI-driven creativity.
It enhances consumer relevance and performance.
Dubai Digital Marketing Trends: AI Personalization Leads 2025
Top trends include AI personalization, marketing automation, short-form video, and voice search SEO. These drive growth in Dubai's digital landscape.
Businesses must adapt for competitive edge.
Global Digital Marketing Market to Reach $1.44T by 2034
Market grew to $598.58B in 2024 with 9.20% CAGR, fueled by SaaS like HubSpot, Mailchimp, and Genesy AI. Democratization empowers SMBs with DIY tools and AI automation.
Creator economy and sustainability trends sustain expansion.
Intermarché Christmas Ad Tops Effectiveness Charts
French supermarket Intermarché's ad earns highest System1 score ever for French TV at exceptional levels. It excels in emotional response for long-term brand building.
Average French TV scores 2.4 stars.