Latest Marketing & Advertising News
MMA Announces SMARTIES X Global 2025 Winners Honoring Impactful Marketing
The Marketing + Media Alliance revealed 83 winners across 31 Gold, 29 Silver, and 23 Bronze awards in categories like AI Marketing and Purpose Driven Marketing. Campaigns demonstrated strategic rigor, creative execution, and business outcomes, with AI amplifying human creativity and purpose driving growth. Winners are featured in the MMA Business Impact Index with WARC.
WPP Media Clients Dominate SMARTIES X Global 2025 Awards
WPP Media's clients secured top honors with Unilever as Advertiser of the Year for Vaseline and Dove campaigns in social media, AI advertising, and more. Dove won Most Resilient Brand for Real Beauty Redefined using AI. Other winners include Coca-Cola and Delikatesy Centrum for data-led promotions.
Global Ad Giants: Top 10 Markets by Spend Projected for 2025
The top 10 advertising markets are expected to account for 70.4% of global spending in 2025, with digital dominating but legacy media retaining share in large markets. Growth comes from geography and formats as analyzed in WARC's latest report. This highlights where ad budgets are concentrating.
Amazon Ads 2025 Global Partner Awards Recognize Excellence
Winners in categories like AI Innovation, Global Expansion include Amerge + e.l.f. Cosmetics for optimizing growth on Amazon UK and Germany using Amazon Marketing Cloud. Atom11 + Gala excelled in AI strategies across markets. Awards celebrate agencies driving advertiser success with Amazon Ads.
Google Releases 2025 Year in Review with AI Ad Expansions
Google's review highlights ads in AI Overviews expansion, AI Mode for mid-funnel inventory, and improvements in Performance Max, Demand Gen, and YouTube. 2026 focuses include AI Overviews consistency and Asset Studio enhancements. Insights cover search trends with AI tools topping lists.
AI Traffic to Websites Surges 805% on Black Friday 2025
New data shows record-breaking AI-driven traffic surge globally, alongside TikTok's $500M holiday sales dominance. OpenAI freezes ads amid overhaul as part of weekly digital marketing roundup. This underscores AI's massive impact on web traffic and e-commerce.
Google Launches Partner Match for Enhanced YouTube Targeting
Google's new Partner Match tool matches third-party data to signed-in YouTube accounts for targeting in Video Reach, Views, and Demand Gen campaigns. This improves advertiser precision on YouTube channels. Part of ongoing platform updates boosting performance.
New York Law Requires AI Disclosure in Advertisements
Gov. Kathy Hochul signed a law mandating advertisers disclose AI-generated people or synthetic avatars in ads clearly. This addresses transparency in AI-influenced marketing content. Latest in AI regulatory news from December 19, 2025.
SocialMediaToday Outlines 4 Trends Shaping 2026 Social Marketing
Trends include Social SEO as top-of-funnel with 24% preferring social searches over Google, multi-platform engagement, social customer care, and Reddit influencing buys. Study by SocialMediaToday and Meltwater highlights shifts. Critical for 2026 strategies.
Google Rolls Out AI Tools for Shopping and Demand Gen
New AI features enable conversational shopping in AI Mode, price tracking, and Demand Gen enhancements like AI image/video creation and A/B tests. Demand Gen users saw 20% conversion lifts since 2025 start. Aimed at holiday campaign boosts.
Omnicom Acquires Interpublic Group for $35 Billion in 2025
The $35 billion IPG acquisition by Omnicom created a massive holding company, defining a key 2025 event per Marketing Week analysis. This consolidation reshapes the advertising industry landscape. Impacts global agency strategies moving forward.