Latest Marketing & Advertising News
AI agents and tighter budgets reshape holiday retail media
AI shopping agents and cautious consumer spending are pushing brands toward performance-driven retail media; global retail media ad spend is forecast to reach $196.7 billion in 2026, encouraging lower-funnel tactics like search and retargeting while brands demand measurable outcomes.
NBCUniversal unveils new crossâplatform ad innovations ahead of CES 2026
NBCU announced a suite of ad technology and measurement productsâincluding pause ads and AI contextual targetingâdesigned to bring digital performance capabilities to TV and improve realâtime measurement and attribution for advertisers.
U.S. ad market outlook projects slower but positive growth into 2026
Ad tracker Guideline published a 2026 outlook forecasting a 4.0% expansion in the U.S. ad market and revised 2025 growth to 7.0%, reflecting mixed but generally positive expectations for ad spend next year.
BBVA selects Omnicom as global creative and media partner
Global bank BBVA has appointed Omnicom as its fullâfunnel agency partner under a new âCasa BBVAâ omnichannel model across ten markets, integrating strategy, creativity, media and data to unify marketing operations.
Magnum confirms Publicis as global media agency for ÂŁ332m account
The Magnum Ice Cream Company appointed Publicis as its global media agency partner in a major media assignment valued at ÂŁ332 million, signalling continued large-scale media consolidation.
Programmatic direct mail emerges as 2025âs big winner for offline performance
Programmatic direct mailâcombining digital speed with print impactâwas highlighted as a top performer in 2025, offering measurable offline-to-online attribution and stronger creative resonance for brands.
CMOs highlight overlooked 2025 marketing strategies beyond AI hype
Top CMOs pointed to underused tactics such as experiential sampling, guest experiences, and alternative attribution models as effective yet underappreciated strategies amid heavy AI focus in 2025.
PPC evolves with automation, contextual targeting, and firstâparty data
Paid search experts expect automation and AIâled bidding to dominate PPC, alongside a shift toward contextual targeting and greater reliance on firstâparty data to balance privacy and performance.
Direct hires and leadership moves at S4 Capitalâs Monks
S4 Capitalâs Monks named Kristine Kobe as EVP Global Client Leader, a leadership hire reflecting continued talent movement as agencies build capabilities in data, digital and client integration.
Marketing trend roundups stress AI personalization, AR/VR, and shortâform video
Industry guides and trend pieces recommend marketers prioritize AI-driven personalization, voice and visual search optimization, AR/VR experiences and shortâform video to stay competitive in 2025 and beyond.