Latest Marketing & Advertising News
Infobip Reports 277% Surge in Black Friday RCS Messaging, Email Up 241% YoY
Infobip highlighted a massive 277% increase in use of Rich Communication Services for Black Friday 2025 compared to last year, alongside a 241% growth in email engagement, underscoring sustained prominence of digital promotional channels in retail marketing.
CreatorIQ Releases 2025 Report: 70% More Campaigns and 79% YoY Increase in Creator Payments
CreatorIQ's annual Wrapped report reveals creator-led marketing is booming with a 70% rise in campaigns and payments to creators up 79% year-over-year, reflecting strong investment in influencer-driven strategies worldwide.
Gutenberg Transforms into World's First Fully AI-Native Global Marketing Agency
Gutenberg, in partnership with CambrianEdge.ai, pioneers a fully AI-powered pod-based agency model, addressing stagnant marketing budgets and rising demands for efficiency, setting a new standard for AI-human collaboration in marketing operations starting 2026.
Fiverr Reports 66% Jump in Demand for AI Video Creators as Brands Scale Marketing
Fiverr's Fall 2025 Business Trends Index shows AI video creation demand surged by 66%, driven by brands leveraging AI tools alongside traditional storytelling to enhance engagement on platforms like TikTok and Instagram.
Neil Patel Identifies 8 Key Digital Marketing Trends for 2026 Focusing on AI and Search Fragmentation
Marketing expert Neil Patel emphasizes shifts such as 'Search Everywhere Optimization', AI-powered discovery engines, and digital PR replacing traditional SEO as essential to stay competitive in 2026's evolving digital marketing landscape.
Wondrlab Expands Hector Commerce-Media Platform to US and Japan, Powers 350+ Brands
Mumbai-based Wondrlab's AI-driven Hector platform now supports over 350 brands and is expanding globally, notably into the US and Japan, facilitating AI-led commerce media with compliance and security for enterprise clients.
ITA Group Acquires Two European Event Agencies to Boost Global Event Capabilities
Global engagement leader ITA Group expanded its European footprint via acquisitions of C2events and Daymakers, enhancing its offerings in live event marketing and experiential campaigns across the continent.
Marketing Holding Companies and Agencies Continue Dynamic Restructuring in 2025
2025 witnessed significant mergers, acquisitions, and realignments among major marketing groups, enhancing creative and data capabilities to pursue efficiency and scale in a rapidly shifting industry.
G Adventures Selects Propellic as Digital Advertising Agency of Record
Travel company G Adventures appoints Propellic for global digital advertising, SEO, and paid media efforts, signaling ongoing focus on refining brand presence through targeted digital channels.
S4 Capital's Monks Strengthens Global Partnership with Google Leveraging AI and Creative Expertise
Monks, part of S4 Capital, integrates strategy, creative, and AI innovation to enhance digital marketing services, recognized for top creative accolades and elevating programmatic and AI-driven campaign capabilities globally.