Latest Marketing & Advertising News
Global Ad Spend to Hit $1.14 Trillion in 2025
WPP Media forecasts global advertising revenue growth of 8.8% in 2025, reaching $1.14 trillion, driven by favorable trade tariffs and an AI investment boom impacting content creation and media planning. Commerce advertising revenue surpasses total TV ad revenue for the first time, reflecting shifting channel dynamics.
North America Leads Global Ad Revenues with 12.3% Growth
North America is expected to post a 12.3% growth in advertising revenue for 2025, totaling $452.9 billion, with continued growth forecasted for 2026. It holds the largest global market share at nearly 40%. AI-related ad strategies and waning tariff tensions support this growth.
AI-Driven Personalization Dominates Digital Marketing Trends
AI is revolutionizing marketing by automating tasks and enabling hyper-personalized campaigns. Personalization, voice and visual search optimization, and immersive AR/VR experiences are key 2025 trends helping marketers engage precisely with consumers.
Short-Form Video Remains Central to Brand Engagement
Platforms like TikTok, Instagram Reels, and YouTube Shorts dominate digital marketing by delivering quick, shareable video content that captures shrinking attention spans, becoming a cornerstone of brand communication strategies.
Social Media Becomes the New Search Engine
More consumers, especially Gen Z, are starting purchase journeys on social media platforms instead of traditional search engines, emphasizing the importance of content tailored for social search on TikTok, Instagram, and YouTube.
Rise of AI-Generated Content in Social Media Marketing
AI-generated social media content is becoming mainstream, allowing marketers to focus more on creative ideation and quality, while AI handles content production basics, boosting efficiency across campaigns.
Brands Prioritize Authenticity to Combat AI-Generated Noise
With widespread AI content creation, consumers now favor brands that demonstrate purpose and human creativity. Strategic use of AI to enhance rather than replace creativity leads to better engagement and trust.
IBM Initiates Global Agency Review to Refocus Marketing
IBM is conducting a global agency review of its $330 million media business as it reshapes its marketing organization to focus more on data-driven enterprise platforms.
Emergence of New Advertising Categories and Channels
WPP’s report introduces new forecast categories like gaming and travel media networks, reflecting the advertising industry's adaptation to an expanding seller landscape and diversified platforms.
SEO Evolves with Generative AI and Conversational Search
SEO is shifting from traditional Google-based strategies to optimizing for AI-driven search and generative engines, requiring brands to focus on structured data, real-time product info, and social media signals to stay visible.