Latest Marketing & Advertising News
AI-Driven AdTech Market to Reach $986B in 2025
The global AdTech market is projected to grow from $876 billion in 2024 to $986 billion in 2025, fueled by AI-powered efficiency and performance-based strategies including hyper-personalization and real-time optimization, despite challenges like fraud control and privacy regulations.
Connected TV (CTV) and AR/VR Transform Advertising Landscape
CTV campaigns surged 56% in Q1 2025, integrating with mobile KPIs for real-time attribution, while AR/VR spending is expected to hit $72.8 billion. Shoppable short-form videos on platforms like Instagram Reels engage younger audiences effectively.
Google Unveils New AI-Enhanced Demand Generation Tools
Google introduced features improving Demand Gen ads with AI image and video enhancements, asset uplift A/B testing, and brand safety controls. Demand Gen users have seen a 20% average rise in conversions, with the new tools expected to amplify this during the holiday season.
TikTok Dominates $500M Holiday Sales, Influencing Ecommerce Keywords
TikTok trends significantly impact ecommerce search keywords and beauty-related lexicon, making alignment with TikTok hashtags and trends critical for brands targeting holiday shoppers.
European CMOs Urged to Embrace AI Boldly for Market Leadership
A 2026 Europe marketing report shows AI is ranked low on CMO priorities, prompting calls for bolder, company-wide AI adoption to avoid ceding ground to global leaders and maximize value creation through data-driven marketing and martech.
Top 2026 Digital Marketing Trends Highlight AI-Powered Personalization and Immersive Experiences
AI enables hyper-personalization predicting customer needs, while interactive content and AR/VR marketing tools grow. Autonomous AI agents managing content, campaigns, and personalization independently are emerging alongside Web3 and decentralized marketing.
TextNow Expands Ad-Supported Wireless With Veteran Exec Appointment
TextNow appointed Casey Forbes as Senior VP of Sales to enhance ad revenue and extend free wireless services. The firm leverages its 300M downloads to introduce personalized ad formats aligning with high-intent mobile users, supporting sustainable ad-supported connectivity growth.
Retail Media Networks Grow but Face Infrastructure Fragmentation
While retail media sees strong growth, agencies struggle with fragmented dashboards. Innovative solutions like GoWit aim to simplify operations, enabling marketers to optimize campaigns and harness retail media's potential effectively.
Coca-Cola Embraces AI for Customizable Christmas Campaigns
Coca-Cola’s holiday ads have employed AI for two years, allowing faster, cheaper, and highly customizable campaigns that enhance segmentation and targeting, illustrating AI's increasing role in large-scale brand marketing.
Major UK Out-of-Home Advertising Site Expands Digital and Static Display
The Manchester Screen now offers the UK's largest combined banner and digital billboard with a 306m² digital screen alongside an 834m² static banner, enhancing impact in a prime city roadside location and providing advertisers greater visibility.