Latest Marketing & Advertising News
2025 Media Trends Highlight AI and Retail Media's Impact
Dentsu's 2025 Media Trends report predicts media becoming fully addressable, shoppable, and accountable, urging brands to embed AI in media planning and invest in storytelling within niche communities. Retail media is growing at 12.7%, with Amazon leading and Walmart expanding into connected TV; partnerships like Disney with Mercado Libre illustrate media-commerce convergence shaping advertising's future.
AI Revolutionizes Social Media Marketing Strategies
The generative AI market is projected to reach $62.72 billion by 2025, with marketers using AI for hyper-personalized content creation, enhancing efficiency and engagement. Brands like Coca-Cola leverage AI-driven platforms for personalized ads, while multimodal AI tools streamline cohesive content across formats, fundamentally transforming social media marketing execution.
Podcast Advertising Sees Accelerated Global Growth
Podcast advertising is rapidly expanding worldwide due to advanced adtech enabling targeted reach and higher engagement. New markets outside the U.S. such as Australia, Germany, France, and the UK show strong listening but lower ad saturation, presenting growth opportunities. Diverse sectors including financial services, automotive, healthcare, and lifestyle are increasing podcast ad investments.
AI-Driven Personalization Becomes a Marketing Essential
By 2025, AI anticipates customer needs, powering personalized product recommendations, emails, web experiences, and chat support. This natural-feeling personalization boosts engagement and is a competitive necessity, exemplified by platforms like Mailchimp and HubSpot deploying AI email tools and chatbots for 24/7 support and targeted ads.
TikTok and AI Fuel Fastest Growing Brands in 2025
Morning Consult identifies TikTok as a major driver of brand growth, with legacy brands surging and AI reshaping brand discovery and trust. Sprite's TikTok-driven campaign highlights how AI and platform-specific engagement models are redefining consumer-brand interactions and growth trajectories in digital marketing.
Video and Short-Form Storytelling Dominate Digital Marketing
RBOA reports video content achieves 3.5-5.5% CTR versus 1.0-1.8% for static ads, emphasizing live and authentic formats. Short-form storytelling and community-led content are strategic priorities, with AI supporting content optimization but creativity remaining human-centered. Purpose-driven marketing increasingly outperforms promotional content.
PPC Advertising Advances with AI and Contextual Targeting
PPC in 2025 is driven by AI automation and smart bidding strategies, improving ROI by 20-30%. Contextual targeting grows amid privacy concerns, favoring content-based ad placements. Voice search adaptation and first-party data utilization are key trends, alongside rising demand for white-label agency solutions enhancing campaign scalability.
Google Enhances Demand Gen Ads with AI Features
Google introduces new AI-powered features to its Demand Gen Ads, resulting in a 20% average uplift in conversions and conversion values. These tools aim to optimize targeting and performance in digital advertising campaigns.
Omnicom Reorganizes and Shangri-La Picks Publicis Media
Omnicom is restructuring to boost growth in Asia Pacific with new global operational strategies, while Shangri-La appoints Publicis Media for integrated global media buying and planning, reflecting shifts in agency dynamics and media partnerships in the marketing industry.
Retailers and Financial Firms Expand Commerce Media Integration
Looking toward 2026, retailers are transforming stores into media environments and employing agentic AI for new monetization opportunities. Financial institutions are entering media networks, further blending commerce, payments, and advertising to redefine marketing ecosystems.