Latest Marketing & Advertising News
Global Ad Revenue to Reach $1.14 Trillion in 2025
WPP forecasts global advertising revenue will grow 8.8% to $1.14 trillion in 2025, with content-driven advertising at $663.5 billion and commerce-driven channels gaining share .
AI-Driven Personalization Becomes Standard
AI is now essential for marketing, enabling hyper-personalized product recommendations, emails, and chat support, with brands like Swiggy and Zomato leading the way .
Retail Media Surges with 12.7% Growth
Retail media is growing rapidly, with Amazon generating over $50 billion in ad revenue and Walmart expanding into connected TV, reshaping the advertising landscape .
Short-Form Video Dominates Gen Z Discovery
Platforms like Instagram Reels and YouTube Shorts are now the primary search engines for Gen Z, driving product discovery and engagement .
AI Agents Outperform Social Media in Conversion
During Cyber Week, AI agent-referred traffic converted at 8x the rate of social media, signaling a shift toward AI-powered shopping experiences .
Real-Time AI Powers Holiday Campaigns
Brands leveraged real-time AI for recommendations and engagement, resulting in a 20% YoY increase in omnichannel interactions and higher mobile channel growth .
Gen Z Trusts Creators Over Traditional Ads
Gen Z increasingly discovers products through creator-led content on TikTok and Instagram, prompting brands to prioritize influencer partnerships and social commerce .
Voice Search and AI Assistants Reshape SEO
Voice search is exploding, with AI assistants like Gemini and Alexa changing how users search and brands optimize for featured snippets .
Community-Driven Marketing Gains Momentum
Brands are shifting from mass advertising to building communities where customers engage directly, fostering loyalty and authentic connections .
Media Landscape Becomes 100% Addressable and Shoppable
Dentsu's report highlights that media is becoming fully addressable, shoppable, and accountable, with AI-augmented planning and storytelling at the core .