Latest Marketing & Advertising News
Havas Acquires UK Experiential Agency Bearded Kitten
Havas has acquired Bearded Kitten, a UK experiential agency, integrating it into Havas Play to enhance immersive design and production within its brand experience division, signaling growth in experiential marketing capabilities .
Only 19% of Marketers Expect Budget Increases Despite 59% Business Growth
A WARC survey reveals a gap between optimistic business growth outlooks (59%) and cautious marketing budget expectations, with digital channels and AI adoption dominating strategic planning .
Rise of Women’s Sports Marketing Shifts India’s Cultural and Commercial Landscape
LS Digital reports that women's sports in India are reshaping cultural narratives around patriotism and driving commercial engagement and sponsorships through digital platforms .
Apple Highlights Accessibility in Campaign Featuring Disabled Students
Apple's new film spotlights Deaf and disabled students using built-in accessibility features, emphasizing Apple's commitment to inclusive technology in marketing .
AI Powers Real-Time Digital Marketing and Record Cyber Week Engagement
AI-driven personalization allowed brands like Home Depot to deliver real-time product recommendations during Cyber Week 2025, boosting omnichannel engagement by nearly 20% year-over-year, particularly via Inbox, In-App, and SMS channels .
Salesforce Reports AI Agents Outperform Social Media in Cyber Weekend Conversions
Data shows AI-referred traffic converted at 8x the rate of social media traffic during Cyber Weekend 2025, highlighting the rise of 'agentic commerce' where AI guides high-intent shoppers directly to purchases .
POSSIBLE Marketing Event Partners with AI Leaders to Shape Future Strategies
The POSSIBLE marketing event in December 2025 leveraged the expertise of AI pioneers to explore innovations at the intersection of marketing and artificial intelligence .
Gen Z Drives Shift Toward Creator Marketing and Social Commerce
Gen Z consumers now primarily discover products via TikTok and Instagram, prompting brands to prioritize creator-led content, social commerce integration, and authentic storytelling to stay relevant .
Top Digital Marketing Trends of 2025 Emphasize AI, SEO, and Short-Form Video
Emerging trends for 2025 include AI-enhanced marketing automation, SEO for fast-evolving queries, and leveraging short-form video and performance ads to engage consumers effectively .
Pernod Ricard Commits Xclamat!on Label Profits to Marketing Investment
Pernod Ricard pledges to reinvest all profits from its new uniform-price spirit label, Xclamat!on, into marketing for the first 18 months, aiming to capture 10% of brand growth in India over the next decade .