Latest Marketing & Advertising News
Havas Acquires UK Experiential Agency Bearded Kitten
Havas expanded its experiential capabilities by acquiring the UK-based agency Bearded Kitten, enhancing its portfolio in immersive marketing solutions as of December 4, 2025.
Only 19% of Marketers Expect Budget Increases Despite Business Growth
A WARC survey reveals a gap between business optimism—59% growth expectation—and cautious marketing budgets, with digital channels and AI adoption driving strategy shifts.
Rise of Women’s Sports Marketing Shifts Cultural and Commercial Landscape in India
LS Digital highlights growing patriotic narratives and sponsorship momentum in Indian women's sports marketing, boosting digital engagement and brand interest.
Apple Showcases Accessibility Features via Stories of Disabled Students
Apple's campaign features Deaf and disabled students worldwide, emphasizing how inbuilt accessibility supports their academics, social life, and navigation on campuses.
Pernod Ricard to Invest All Profits from Xclamat!on into Marketing for 18 Months
The new uniform-price label spanning spirits aims to contribute 10% to Pernod Ricard India's growth over 10 years, with aggressive marketing investment initially.
Digital Advertising Trends for 2026 Highlight AI, Cookieless Strategies, and Dynamic Pricing
iOPEX forecasts $352B search ad spend in 2025, the rise of AI-driven autonomous campaign management, privacy-first personalization, and B2B intent data-powered dynamic pricing reshaping digital marketing.
AI Emerges as Central to Media Buying and Marketing Data Management
Marketing data advances with AI performing predictive models, real-time bid optimization, and creative generation, with the global AI marketing market expected to reach $107B by 2028.
2026 Marketing Trends Emphasize Authenticity, Micro-Influencers, and Audience Engagement
Marketing evolves with growing importance of emotional resonance, flexible content, micro-influencers partnerships, and the necessity of authentic, experience-focused strategies.
Spotify's 2025 Wrapped Campaign Celebrates Global Listening Trends
Spotify's annual campaign has become a cultural event, creatively showcasing users' top audio moments worldwide and reinforcing brand engagement.
Google Year in Search 2025 Spotlights Emerging Queries and AI-Driven SEO Opportunities
Google's 2025 trending topics emphasize fast-rising queries over top searches, signaling a shift towards new content areas and AI-enhanced search optimization for marketers.
Shopa Marketing Launches Multi-Platform Advertising Model for SMEs in Australia and New Zealand
Shopa Marketing introduces a unified advertising approach combining multiple channels tailored for SMEs in ANZ to enhance reach and campaign efficiency.
Immersive Technology in Advertising Market to Reach $153.8 Billion by 2032
DataM Intelligence reports rapid growth in immersive advertising tech like AR/VR, projected to expand from $21.2B in 2024 to over $150B by 2032, transforming consumer engagement.
Traditional Advertising Faces Challenges Amid Tech Advances and Shorter Attention Spans
2025 sees augmented reality, virtual reality, and AI reshape consumer engagement, pressuring traditional advertising and boosting digital and immersive formats.
Out of Home Advertising Association of America Announces 2025 Media Plan Award Winners
OAAA recognized excellence in out-of-home advertising media plans, underscoring the continued relevance of OOH amidst digital transitions in 2025.
Fall 2025 Marketing Campaigns Succeed Through Clear Goals and Targeted Messaging
Recent campaigns emphasize bright, influential branding and focus on reaching highly susceptible audiences to maximize response rates.