Latest Marketing & Advertising News
PubMatic Unveils New Architecture of Advertising Intelligence
PubMatic has introduced a new AI-powered ad tech architecture that connects data centers, workflow automation, and machine-to-machine decision-making to boost digital advertising efficiency and effectiveness .
Prada Acquires Versace for $1.375 Billion
Prada's acquisition of Versace is a strategic move to strengthen its luxury portfolio and stabilize Versace after years of slow growth under Capri Holdings .
CTV and Remote-Enabled Ads Boost Auto Brand Engagement
A VDO.AI study shows CTV-led campaigns achieved a 93% video completion rate during the festive season, outperforming the industry benchmark of 85% .
Edelman Appoints Pooja Rawat as APAC Chief Strategy Officer
Pooja Rawat, with 18 years of experience in strategy and brand building, is now Edelman's Chief Strategy Officer for APAC, overseeing regional growth and innovation .
Cannes Lions Launches LIONS Sport Forum
Cannes Lions is launching a new forum in June 2026 focused on creativity in sports marketing, featuring keynotes, case studies, and networking for brands and agencies .
Bacardi India Names Goodies Narayanan as Director Marketing
Goodies Narayanan will lead consumer and customer marketing for Bacardi India, aiming to build culture-shaping brands and drive growth .
Flipkart Media Pitch Delayed Until After Festive Season
Flipkart has postponed its media pitch due to heavy festive marketing campaigns, planning to revive the process soon after the holiday period .
TokTak Launches Global AI Platform for Social Content
TokTak has launched an AI platform that turns any product link into social media content, helping brands automate and scale their social commerce efforts .
Shangri-La Concludes Global Media Pitch
Shangri-La has completed its global media pitch for 2025, reporting a slight revenue increase and setting the stage for new marketing strategies in the coming year .
AI-Driven Marketing Strategies Dominate 2025
AI-generated content, hyper-personalization, and voice search optimization are leading digital marketing trends, with AI now foundational to workflows and campaign effectiveness .