Latest Marketing & Advertising News
Omnicom completes acquisition of Interpublic Group, creating world’s largest ad holding company
Omnicom finalized its $9 billion acquisition of Interpublic Group, forming the largest advertising holding company by revenue. The merger focuses on integrating AI tools and connected capabilities to enhance media, content, commerce, and identity services globally.
Omnicom announces global consolidation of advertising agencies into TBWA, McCann, and BBDO
Post-IPG acquisition, Omnicom will consolidate its advertising agencies into three main networks to streamline operations and enhance creative output, strengthening competitive positioning worldwide.
APAC marketers to raise spending on online video, e-commerce, and influencer content in 2026
According to Kantar Media Reactions 2025, over half of APAC marketers plan increased investment in online video, e-commerce, and influencer marketing next year. Netflix has emerged as the top preferred advertising platform by consumers in the region, alongside YouTube and TikTok.
AI-powered personalization and generative search optimization shape marketing strategies in 2025
Marketing trends highlight AI-driven real-time personalization, content optimization for generative search engines, and increased importance of emotionally resonant storytelling. Brands shift away from over-reliance on paid digital ads, emphasizing community-led strategies and first-party data cultivation.
The future of social media in 2026: brands focus on human connection and private communities
Emerging trends show brands joining platforms like Substack, Bluesky, and Reddit to engage more authentically. Consumers prefer human-generated content amid rising AI content concerns, prompting brands to invest in smaller, private communities on Discord, Reddit, and Facebook Groups.
Mondelēz launches Lotus Biscoff brand in India with multi-sensory 'Biscoff Feeling' campaign
Mondelēz introduced Lotus Biscoff in India through a campaign emphasizing the caramelized flavor experience, aligning launch events with Indian eating and beverage habits to create emotional brand resonance.
Amazon India's creator network influences 20 million shopping decisions, prioritizing non-metro markets
Amazon India's 125,000 creators drive discovery impacting 20 million shoppers, with 70% of purchases led by creators coming from non-metro areas, reflecting a significant shift in content-driven commerce across diverse geographies.
Increasing importance of AI in marketing leads to excitement and consumer skepticism in APAC
While 62% of APAC marketers are enthusiastic about generative AI to improve ad creativity and efficiency, 56% of consumers recognize AI-generated ads and 63% express concerns about fake advertising content, illustrating trust challenges.
Industry leaders emphasize agility and orchestration as key marketing trends for 2026
Experts forecast 2026 as a year defined by marketing agility, precise orchestration across channels, and differentiation driven by AI technologies, highlighting the need for brands to adapt swiftly to shifting consumer and technological landscapes.
TBWA Worldwide appoints Chaka Sobhani as global Chief Creative Officer amid industry transformation
Following the Omnicom-IPG merger, TBWA named Chaka Sobhani as global CCO, signaling a creative leadership focus to navigate the evolving advertising environment shaped by AI and consolidation trends.