Latest Fashion News
SKIMS set for New Zealand debut at Commercial Bay
SKIMS, the fashion brand co-founded by Kim Kardashian and Jens Grede, will be available in New Zealand for the first time through Faradays at Commercial Bay. The move expands the label’s retail footprint in a new market and signals continued international growth for the shapewear and basics brand.
Brett Johnson reports 35% sales growth and doubles down on circular footwear
Brett Johnson said sales rose 35% in the first four months of 2026, indicating strong demand for the brand. The company is also investing in circular footwear initiatives and a JD.com push, showing a mix of sustainability and Asia-focused distribution strategy.
Hyosung TNC advances bio-spandex commercialization
Hyosung TNC highlighted progress in bio-based spandex, saying adoption is rising as infrastructure expands and supply chains become more integrated. The company also pointed to new partnerships as a sign that bio-materials are moving further into commercial fashion use.
Unilever launches its biggest FIFA World Cup 2026 personal-care activation
Unilever announced its largest sports partnership activation as Official Personal Care Sponsor of the FIFA World Cup 2026. The campaign will involve more than 35 brands, including Dove, Dove Men+Care, Rexona/Degree, and Axe/Lynx, reflecting how fashion-adjacent lifestyle marketing is being tied to major global events.
Olive Young expands in the U.S. with personalized beauty retail
Olive Young is expanding stateside with a focus on personalized beauty experiences, according to CEW’s May 27 headlines roundup. While centered on beauty, the move matters to fashion and lifestyle retail because it reflects the continued convergence of apparel, beauty, and experiential shopping.
Sephora Accelerate is being reimagined for current retail and brand needs
CEW reports that Sephora Accelerate is being reworked for today’s market. The update points to ongoing shifts in how emerging brands are supported and launched across the fashion and beauty ecosystem.
Fashion retailers continue to prioritize experiential store formats
Current headlines show brands leaning into experience-led retail rather than purely transactional stores. The SKIMS debut in a department-store setting and Olive Young’s personalized U.S. expansion both point to this broader global trend.
Circular fashion and product innovation remain key investment themes
Brett Johnson’s investment in circular footwear and Hyosung TNC’s bio-spandex progress both underscore the importance of material innovation. These developments suggest that sustainability is still a central competitive issue in fashion product development.
Global brand partnerships are increasingly event-driven
Unilever’s FIFA World Cup activation illustrates how large consumer brands are using major sporting events to build global visibility. Such partnerships often shape fashion-adjacent branding, merchandising, and lifestyle positioning across markets.
Luxury and premium casual brands continue to expand internationally
The SKIMS New Zealand launch and Brett Johnson’s reported growth both show that premium fashion labels are still pursuing cross-border expansion. This reflects a broader global strategy of entering new markets while reinforcing brand identity through selective retail and distribution.