Latest Fashion News
Golden Goose Sold in €2.5 Billion Deal
Luxury sneaker brand Golden Goose has been sold for €2.5 billion in a major industry transaction. This deal underscores the high value placed on premium streetwear brands amid ongoing market consolidation.
It tops the week's key fashion news alongside other developments.
Drake Unveils Ultra-Exclusive NOCTA x Chrome Hearts Collection
Drake launched a limited Nike NOCTA x Chrome Hearts capsule featuring a $39,000 camo puffer jacket made from Italian leather with silver dagger zippers. Additional items include heavyweight tees and crewnecks, available only via private channels and select flagships.
This drop cements its status as a collector's grail in luxury streetwear.
ASICS and Issey Miyake Launch ISSEY MIYAKE FOOT Project
ASICS partnered with Miyake Design Studio for the 'ISSEY MIYAKE FOOT' project, debuting the 'HYPER TAPING' sneaker that reimagines foot-footwear dynamics. This collaboration blends Japanese innovation in sportswear and high fashion.
It highlights emerging tech in sneaker design.
Saint Laurent Opens Avant-Garde Rive Droite Flagship in Beijing
Saint Laurent debuted its three-story Rive Droite store in Beijing's Sanlitun as a cultural hub merging fashion, art, and design under Anthony Vaccarello. This marks the concept's major expansion into Asia.
It transcends traditional retail experiences.
A24's Marty Supreme Sparks High-End Movie Merch Craze
Timothée Chalamet's starring role in A24's Marty Supreme popularized $250 Nahmias windbreakers as streetwear grails via strategic product placement. The film exemplifies a 'quality over quantity' merchandising shift.
It redefines movie merch in fashion circles.
Bella Hadid Stars in Miss Sixty's Y2K-Inspired Campaign
Miss Sixty's Spring/Summer 2025 comeback featured Bella Hadid in a playful retro supermarket shoot evoking vintage Italian ease. This campaign ranks among 2025's top fashion ads.
It taps into nostalgic denim trends.
Burberry Taps Viral TikTok Star Bus Aunty for Campaign
Burberry collaborated with TikTok sensation Bus Aunty for one of 2025's standout campaigns, blending viral culture with luxury. The effort showcased innovative celebrity partnerships.
It highlights brands leveraging social media fame.
Zendaya Debuts Louis Vuitton x Takashi Murakami Revival
Louis Vuitton reissued its iconic Murakami collab with over 200 pieces including bags, scarves, and skateboards, fronted by Zendaya. The campaign dropped in two phases early 2025, reviving Y2K nostalgia.
It ranks high among the year's best ads.
Butter Yellow Dominates 2025 Fashion and Beauty Trends
Shades of butter yellow surged in popularity, seen on Timothée Chalamet's Oscars suit and Spring/Summer collections from Alaïa and Toteme. Searches for 'butter yellow' rose 324% year-over-year per WGSN.
Beauty followed with banana and croissant-themed products from Prada and others.
Gigi Hadid Named Havaianas Global Ambassador
Havaianas elevated flip-flops to mainstream fashion via Gigi Hadid's major campaign, shifting them from beachwear to high style. This move propelled the brand's 2025 relevance.
Hadid embodied the effortless cool aesthetic.
Frieze Masters Explores Fashion as Art in New Podcast
Frieze Masters' 2025 podcast episode discusses fashion-art intersections, from Sonia Delaunay's textiles to Kusama's Louis Vuitton collab. It examines authentic brand-artist partnerships and historical makers like embroiderers.
Paris and London rivalries in couture are highlighted.
2025 Marked by Reinvention and Ethical Shifts in Fashion
The year closed with creative reinvention, cultural resonance, and ethical accountability reshaping global fashion identities. Transformations emphasized sustainability and innovation.
It set the stage for ongoing evolution.