Latest Fashion News
Luxury market projected to hit €358 billion in 2025
Analysts project the personal luxury goods market will reach €358 billion in 2025, reflecting continued growth but highlighting an industry under pressure to innovate and adapt to changing consumer expectations.
Stella McCartney x H&M and other high-low collaborations accelerate
High-fashion designers increasingly partner with mass-market retailers — exemplified this year by Stella McCartney’s H&M collaboration — signaling stronger convergence between couture creative cachet and fast-fashion distribution.
AI-generated imagery causes brand and talent controversies
The fashion sector saw a spike in AI misuse this year, including fake celebrity campaign images and AI-cloned models used in marketing, prompting debate about authenticity, consent and regulation in brand campaigns.
Retail restructurings hit mid-market brands
Several mid-market fast-fashion chains pursued restructuring and lender agreements in 2025 as retailers adapt store footprints and business models amid shifting consumer habits.
Spring/Summer 2025 macro trends: Preservation, Sensitivity, Exuberance, Horizons
Trend forecasters identify four macro directions for SS25 — *Preservation, Sensitive, Exuberant* and *Horizons* — focusing on heritage craft, wellbeing, expressive design and bio-tech aesthetics as key creative drivers.
Industry conversations shift away from sustainability marketing
Observers note many brands reduced overt sustainability messaging in 2025, partly due to consumer fatigue and risk of greenwashing accusations, even as underlying sustainable practices continue in some quarters.
EU updates retail investment framework with implications for fashion firms
The EU agreed updated retail investment rules to modernize investor protection and financing frameworks; these changes could affect how European fashion retailers raise capital and disclose costs.
Trade and finance risks threaten global apparel supply chains
UNCTAD warns global trade is increasingly exposed to financial volatility — including credit and currency risks — which poses challenges for apparel exporters and global sourcing strategies.
Media and rankings shape brand fortunes in 2025
Industry roundups and editorial coverage (e.g., end-of-year ‘who rose/fell’ pieces) played an outsized role in brand reputations this year, influencing consumer interest and collaboration opportunities.
Forecasts point to AI and tech-driven aesthetics shaping 2026
Analysts and industry programs highlight AI, digital-native aesthetics and tech-material experiments as principal influences expected to shape design and campaign strategies into 2026.