Fashion

Latest Fashion News

📅December 20, 2025 at 1:00 AM
Fashion 2025 closes with major creative‑director moves, sustainability mainstreaming, M&A activity, runway controversies, and rising regional markets.
1

Wave of creative‑director changes reshapes major houses

A record number of high‑profile creative appointments and debuts — including Matthieu Blazy at Chanel and Louise Trotter at Bottega Veneta — defined 2025’s season of musical chairs across luxury brands, signalling new creative directions for several housesSource 3.

2

Luxury M&A and strategic deals accelerate amid market pressure

Deal‑making and private‑equity involvement grew in 2025 as fashion companies pursued consolidation and portfolio optimisation to navigate economic headwinds and slow growthSource 1.

3

Sustainability becomes baseline expectation for brands

Sustainability shifted from trend to requirement in 2025, with recycling, upcycling, and planet‑friendly materials (bamboo, pineapple fibre, hemp) moving into mainstream collections and consumer expectationsSource 2.

4

Vintage, pre‑loved and reworked clothing boom

Consumers embraced pre‑owned and reworked garments as status and creative expression grew, boosting resale platforms and archival revival across collectionsSource 2.

5

Runway inclusivity backsliding draws industry criticism

Reports highlighted a decline in size inclusivity on runways for SS26, with straight‑sized models dominating and only a tiny share of plus‑size representation, raising concerns about industry diversitySource 3.

6

Regional fashion markets and Riyadh’s growing prominence

Riyadh Fashion Week and other Middle East events expanded global influence in 2025, attracting international houses and spotlighting East‑West cultural collaborationsSource 5.

7

Key trends: dopamine dressing, bootcuts, and vintage tailoring

2025 trends ranged from bold ‘dopamine dressing’ and a bootcut revival after high‑profile celebrity moments, to renewed interest in vintage tailoring and Y2K/70s mashupsSource 2Source 3.

8

Notable commercial deals: Golden Goose sale reported

Private‑market activity included transactions such as the reported sale of Golden Goose by Permira to a Chinese firm — one example of ongoing sector reshaping via M&ASource 11.

9

Street‑to‑runway moments and viral product phenomena

Pop‑culture moments — from celebrity appearances to viral accessories like Labubu charms — drove product demand and cultural conversations across 2025’s fashion calendarSource 5.

10

Emerging brands and discoverability gain momentum

Editors and platforms highlighted dozens of standout emerging labels discovered in 2025, reflecting renewed interest in independent designers and direct‑to‑consumer discoverySource 4.

11

Fashion media leadership shifts and editorial reshuffles

Longtime industry figures repositioned — for example, Anna Wintour stepping away from daily US Vogue duties while retaining Condé Nast roles, with new leadership at Vogue’s editorial helmSource 3.

12

Debates over cultural appropriation and design borrowing

Design controversies — notably debates around Prada’s Kolhapuri‑style sandals and subsequent collaborations with Indian artisans — underscored tensions around cultural borrowing and engagementSource 5.