Latest Fashion News
Fendi’s Peekaboo Campaign Showcases Intimate Luxury with Song Hye-kyo
Fendi closes 2025 spotlighting its iconic Peekaboo bag in a fresh campaign starring Korean actress Song Hye-kyo. The visuals emphasize effortless confidence and intricate craftsmanship, presenting the bag as a personal, lived-in luxury rather than just a statement piece.
Loewe Transforms David Jones Windows into a Surreal Holiday Installation
Loewe creates an immersive, whimsical holiday installation at David Jones’ Elizabeth Street windows, inspired by artist Louis Wain’s ceramic cats. The display integrates Spring/Summer 2026 pieces within dynamic, theatrical scenes, encouraging detailed viewer engagement.
Fashion Wholesale Shows Strong Recovery and Evolution Approaching 2026
According to Joor’s data from 150 countries, fashion wholesale is regaining momentum with shorter order lead times and tighter collections focusing on evergreen pieces. Both retailers and brands increasingly leverage AI tools to optimize their strategies and operations.
Wholesale Channel Remains the Most Profitable Distribution Route
52% of surveyed brands rank wholesale as their top revenue channel, surpassing direct physical and online retail. Wholesale currently generates 57% of the brands’ revenue in Joor’s data panel, indicating a 'back to basics' approach in fashion distribution.
Independent Retailers Drive Growth in Wholesale Fashion Transactions
Independent retailers and concept stores have expanded their share of wholesale transactions on Joor from 49% in 2020 to 62% in 2025, especially prominent in EMEA and APAC regions. They account for 74% and 78% of wholesale sales volume, respectively.
Fashion Brands Embrace Capsule Collections for More Focused Assortments
Brands are shifting from extensive collections to tighter, capsule assortments. The proportion of brands developing capsule collections rose from 19% to 37% over the past two years, reflecting risk aversion and efficiency in collection planning.
AI Technology Moves Beyond Efficiency to Unlock Growth in Fashion Wholesale
AI adoption among brands and retailers is evolving from operational tools to strategic growth drivers. Joor’s Studio Services platform exemplifies this by using AI to create virtual models of diverse body types, ages, and styles, enhancing creativity and personalization.
Fendi’s 2026 Styling Introduces a Playful, Less Formal Side of Luxury
Fendi’s campaign styling mixes playful bag charms with silk scarves, framing the Peekaboo bag as more instinctive, fitting for spring and summer 2026. This approach reinterprets the bag as a functional and expressive accessory, blending tradition with modern ease.
Loewe’s Holiday Window Installation Extends Festive Mood into New Year
The theatrical installation inspired by Louis Wain’s ceramic cats remains on view until early January. It blends fashion and art to create an engaging holiday shopping experience that drives anticipation for the upcoming Spring/Summer collection.
2025 Ends with an Emphasis on Creativity and Future-Focused Fashion Experiments
December 2025 is marked by campaigns and immersive retail moments that set the stage for 2026. The industry is characterized by expressive, imaginative storytelling, blending digital and physical experiences to sustain momentum into the new year.