Music Video Premieres

In 2025, a **music video premiere** is less about a single TV countdown and more about a coordinated digital blast across platforms. Vevo, for example, defines premieres as music videos released in a specific year and ranks them by how many views they earn in the *first 14 days*. That window is treated like an opening weekend at the box office: it tells labels, platforms, and fans which videos are truly breaking through.

Because of this, artists now pair premieres with teaser clips, live chats, short-form edits, and challenge-style content to spike those first‑two‑week numbers. This creates a sense of urgency—watch early, or miss the conversation.

Vevo’s 2025 end‑of‑year data shows how big premieres have become as cultural moments. Globally, **JENNIE’s “Like JENNIE”** logged about **33.4 million views in its first 14 days**, making it the **No.1 premiere worldwide** and the **third most‑watched music video overall** on Vevo for the year. It also marked the first time a K‑pop release topped Vevo’s annual premiere chart, a milestone for the genre.

In the US, **Sabrina Carpenter’s “Manchild”** was the top premiere, earning over **7 million views in its first two weeks**. Her follow‑up video “Tears,” with multiple alternate endings, kept fans rewatching and discussing the narrative twists. At the same time, catalog power remained strong: **Lady Gaga & Bruno Mars’ “Die With a Smile,”** released in 2024, still became Vevo’s **most‑watched video in 2025** with **932 million views in that year alone**.

Vevo’s analytics describe 2025 as a year of **“diverse consumer palettes,”** with fans flocking to artists from all over the world and across genres. JENNIE’s historic premiere signaled K‑pop’s growing dominance on global video charts, while Indian rapper **Hanumankind’s “Run It Up”** and Latin collabs like **Rauw Alejandro & Romeo Santos’ “Khé?”** also surfaced among notable premieres.

Regional charts tell their own stories. In the UK, “Die With a Smile” led with around **19 million views**, while newer local acts like Skye Newman (“Family Matters”) and Olivia Dean (“Man I Need”) drew strong domestic attention. In the US, country, R&B, and hip‑hop videos—from Riley Green to Mariah the Scientist and Doechii—occupied key premiere spots, underscoring how fragmented but vibrant video tastes have become.

YouTube reports that **short‑form video** is a major engine pushing fans from clips to full music videos. When a snippet trends—often used in reels or shorts—listeners go looking for the complete video, giving older or experimental tracks a second life. Doechii’s “Anxiety,” for example, started as an experimental creator upload but caught on because its theme felt deeply relatable.

TikTok plays a similar role: its 2025 song and artist rankings show how viral sounds can dominate user feeds and then spill over into full‑length video views on other platforms. These feedback loops turn every catchy hook or choreography challenge into free promotion for the official premiere.

Audio‑first platforms are now actively investing in video to capture premiere energy. Spotify expanded its **official music videos** beta to Premium users in the US and Canada, adding a catalog that includes studio clips and live performances. The company reports that when users discover a track via a music video on Spotify, they are **34% more likely to stream it again** and **24% more likely to save or share it** in the following week.

For heavy fans, the effect is even stronger: so‑called “super listeners” stream the artist **85% more in the next month** after engaging with a music video. This data confirms what 2025’s premiere trends are already showing—visuals are no longer extra; they are central to how we discover, obsess over, and stay loyal to music.